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Marketing plan for growth of brand | PSL

   

Added on  2022-02-07

14 Pages3202 Words35 Views
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Submitted to:
Mr. Malik Asad Nadeem Awan
Submitted by:
Muhammad Husnain Ali (L1F19BBAM0526)
Noraiz Ahmad (L1F19BBAM0268)
Huma Sohail (L1F18BBAM0029)
Ume-Habiba (L1S20BBAM0270)
Atif Rehman (L1F19BBAM0292)
Major:
BBA
Course:
Marketing
Section:
F
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Marketing plan for growth of brand | PSL_1

Title Page:
Company: Pakistan Super League (PSL)
Project: Marketing plan for growth of brand
Span: 2022-2024
Team Name: Super Sellers
About:
Team Super Sellers worked on a new strategic marketing plan for the growth and expansion of
Pakistan Super League, a league established to raise growing the standards of domestic cricket in
Pakistan and to elevate the name of Pakistan in growing sports industries. In this plan we looked
on various factors and devised a marketing plan which will affect positively on financial as well
as entertainment entities.
Contents
2
Marketing plan for growth of brand | PSL_2

Title Page:..................................................................................................................... 2
About:...................................................................................................................... 2
Cover Letter.................................................................................................................. 5
Historical Background:................................................................................................... 6
Marketing goals and Objectives:....................................................................................... 6
Mission statement:....................................................................................................... 6
Goals:....................................................................................................................... 6
Sales objectives:.......................................................................................................... 7
Profit objectives:......................................................................................................... 7
Pricing objectives:............................................................................................... 7
Product Objectives:..................................................................................................... 8
Market Analysis:............................................................................................................ 8
Environmental Analysis - Global Business Environment:.......................................................9
Political and Legal:...................................................................................................... 9
Demographics:............................................................................................................ 9
Environmental Analysis - Local Business Environment..........................................................9
Social/Cultural.......................................................................................................... 10
Competition............................................................................................................. 10
Consumer Analysis:...................................................................................................... 10
Marketing Focus:......................................................................................................... 11
Product:.................................................................................................................. 11
Promotion:............................................................................................................... 11
Place:...................................................................................................................... 11
Price (Revenue & Expenses):....................................................................................... 11
SWOT Analysis:.......................................................................................................... 11
Strengths:................................................................................................................ 11
Weaknesses:............................................................................................................. 12
Opportunities:.......................................................................................................... 12
Threats:.................................................................................................................. 12
Financial Info:............................................................................................................. 13
Break Even Point:..................................................................................................... 13
Return on investment:................................................................................................ 13
Franchise price:........................................................................................................ 13
Players Salary Cap:................................................................................................... 13
3
Marketing plan for growth of brand | PSL_3

Prize Pool:............................................................................................................... 13
Graphs and Tables:...................................................................................................... 14
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Marketing plan for growth of brand | PSL_4

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