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Marketing Plan for Hospitality Industry PDF

   

Added on  2021-02-19

13 Pages3866 Words29 Views
Marketing Essential

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3LO 1.................................................................................................................................................3P 1 Explain the key roles and responsibilities of the marketing function...................................3P2 Relationship between the roles and responsibilities of marketing and organisation context.4LO 2 ................................................................................................................................................6P 3 Comparison between the ways in which different hospitality organisations apply themarketing mix to the marketing planning process to achieve business objectives.....................6LO 3.................................................................................................................................................9P 4 Marketing plan for a hospitality organisation to meets the marketing objectives................9CONCLUSION..............................................................................................................................12REFERENCES .............................................................................................................................13

INTRODUCTIONMarketing is defined as a function which involve researching and planning strategies fordevelopment and expansion of the business along with advertising, promoting, purchasing orselling of goods and services to increase production and to maximise profitability to achieve thegoals and objectives of the organisation. It is the process which responsible for identifying,anticipating and meets with the customer's requirements to generates the profitability. Thistlehotel is located in London, United Kingdom. Headquarters of Thistle Hotel are situated inUxbridge, England, United Kingdom. These report will focus on the roles and responsibilities ofdifferent marketing functions and shows the relationship of marketing department with the otherdepartments of the organisation. This report will also highlight the comparison between thedifferent strategies of marketing mix used by the hospitality firm in marketing planning. Andlastly it will give the basic marketing plan which helps the hospitality organisation to meet theobjectives of marketing. LO 1P 1 Explain the key roles and responsibilities of the marketing functionMarketing:Marketing is the process to promotes the buying and selling of the of the goods andservices (Babin and Zikmund, 2015). It considers the advertisement, selling and delivering thegoods to the consumers. Marketing is the business activity which creates the relationship andsatisfying customers. It is the process which responsible for identifying, anticipating and meetswith the customer's requirements to generates t(Stern and Porr, 2017)he profitability. Roles and Responsibilities of The marketing function:Market research:Marketing research is the most important responsibility of marketing department in theorganisation. It helps to identify the market opportunities and information about the currentmarket's needs and wants. Marketing research facilitates the information about the strengths andweaknesses of the competitors so the Thistle Hotel takes action to protects the business. It can becarry out by study the industry reports and market data (Baker, and Magnini, 2016). It allows thefirm to discover the target market and get feedback and opinion from the customers. Thistle

Hotel's marketing department is using the viability of a new product or services by directlycommunicating with the customers. Setting marketing strategy: The marketing department of Thistle Hotel takes a responsibility for establishing themarketing strategies in the line to overall marketing strategy and goals. Strategies may regardingto increase the share in a particular market like Thistle Hotel wants to expand their hotel inanother location, for such activity the marketing department of the hotel is needed to establishnew marketing strategies. Communications and promotion material:Marketing department of Thistle Hotel plans campaigns and develops thecommunication to promotes the goods and services among the customers in the market. It istypically depends upon the budget available (Rowley, 2016). Marketing team may plans thecampaigns by develops the social media marketing, marketing through emails and creates thepromotional content for the website of the company, department can writes the press releases orthe services publication to promotes the new launching goods and services of the organisation. Itis the responsibility of marketing manager that the promotional communication channel shouldbe more effective in the organisation. They may appoint the advertising agencies to writes thedesign of promotional material to produces the work. Development of Internal and External products:It is the responsibility of the marketing function to develops the external as well asinternal product or services or improves the existing ones (Rancati, Gordini and Capatina, 2016).The marketing department has responsible to evaluates the sales and turnover of existingservices and goods to justify the gaps in the range and finds a ways to covers such gaps.Marketing team of Thistle Hotel aid to the development team with giving the informationregarding the needs and preferences of the potential customers which helps them to identify thefeatures which neds an improvements in the new service. After the product development processand make it more effective the marketing team needs to determine the plans of launching andsets the prices of the goods or services by taking market research and proper evaluation of thevalues of the goods or services in the current market segment.

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