Marketing Plan for McDonald : Report

Added on - 22 Jul 2020

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Marketing Essentials
TABLE OF CONTENTSINTRODUCTION..................................................................................................................1TASK 1............................................................................................................................................1P1. Key roles and responsibilities of marketing function for chosen organisation................1M1. Roles and responsibilities of marketing in context of marketing environment for chosenorganisation............................................................................................................................2P2. Roles and responsibilities of marketing in relation to wider organisational context.......2M2. Significance of interrelationships between marketing and other functional units forchosen organisation................................................................................................................4TASK 2............................................................................................................................................4P3. Ways in which chosen organisation applies marketing mix to marketing planning processto achieve business objectives................................................................................................4M3. Different tactics applied by organisations to achieve business objective.......................8P4. Basic marketing plan for McDonald's..............................................................................8CONCLUSION....................................................................................................................10REFERENCES.......................................................................................................................1
INTRODUCTIONMarketing is highly essential for determining success of any company. It is a vast conceptand required for building a positive image of products or services in the market.Main functionof marketing is to maintain organisation's reputation, dealing with bad press, product selling andmaking customers loyal. Marketing is required everywhere that changes the whole scenario oforganisation. McDonald's is the world's largest restaurant chain based in UK which is beingchosen in the present report. Here, there will be discussion on various marketing techniques usedby McDonald'sThis report includes roles and responsibilities of marketing in developingbusiness for McDonald (Desai, 2013). It includes marketing mix and marketing strategies,interrelations to other functional units..TASK 1P1. Key roles and responsibilities of marketing function for chosen organisationMarketing is very essential for any company since it tells the whole world about theproduct availability and its uses. It can only be after good marketing techniques that product getssuccessful in market. There are various roles and responsibilities related to marketing which arelisted below.Core marketing functions are as follows :1.Marketing of corporates :Involves doing marketing at the global level and attractingcustomers. It is required to enforce good standards, make global structures for public relations,relationship building with various investors, making strategies for an event and doing propercommunications. McDonald's is doing really well in marketing itself in market. It's ads areunique and they keep building up new ads in order to gain attention of customers. Marketing isvery essential and is a never ending process. Constant marketing needs to be done since it addsvalue of the company. No company can survive in market without doing proper marketing sinceit attracts all customers.2.Strategic marketing :Involves making strategies for growth of company and building upstrategies for technical issues and needs. In current scenario it is seen that McDonald's hasprovided food items at nominal price and this is a very wise strategy to beat all other companies.Strategies are made in order to keep everything in control and bring some innovative ideas inorder to beat all competitors of market. Also it can be seen that it is not easy to develop any sort1
of strategy for any company (Morgan, 2012). This restaurant has this unique strategy of makingplaygrounds within restaurant itself. So, children who come along with their parents getentertained with these playgrounds. It gives an amazing time to customers there. At the end it isall about experience that any place can give to customers.3.Management of products :The way in which products and services are delivered tocustomers, overall production process, research and development,strategies related to pricing,sales team, pre launch and post launch results are also involved here. Every thing has to be setaccording to the market and seeing the trends going on in market and its requirement. Productswhich are being served to their customers come in a very attractive packing which is very helpfulin retaining them. Number of products to be manufactured has to be taken care of and readilysteps should take place.4.Product marketing :It is directly marketing of products and is very useful. Reaches to maincustomers directly and is readily sold in the market. Product which is marketed really well, salesmore. We can see that McDonald's food products are marketing through attractive packagingwhich attracts customers (Kimet and et. al., 2015). The way a product looks makes big differencein generating sales.5.Field marketing :Involves marketing which is done through execution process. Leadgeneration is the main focus here and opportunities are developed through pipeline.M1. Roles and responsibilities of marketing in context of marketing environment for chosenorganisationIt is very important for companies to keep marketing about themselves in this verycompetitive world. McDonald's marketing team is excellent and it helps to fight with the currentcompetitors like KFC, PIZZZA HUT, etc. Marketing team has this responsibility of acquiringmarket for it, finding a new segment, strategy building for production process. It's goodmarketing strategy is 'Drive thru' under which buyers can buy their product while sitting in theirvehicles.P2. Roles and responsibilities of marketing in relation to wider organisational contextThe most important business functions of marketing and relation between these are :FinanceDepartment:Financial advices are required everywhere and have to be taken seriously.Financial information is required for new as well as old products. Marketing becomes a means of2
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