Marketing Plan for Ooho

Running Head: MARKETING PLAN FOR OOHO
MARKETING PLAN FOR OOHO
Name of the Student
Name of the University
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1MARKETING PLAN FOR OOHO
Executive Summary:
This study talks about a bio-degradable sachets manufactured in an organic way, using sea-weeds, by a
startup company based in UK. Notpla is the name of the orgnic process and the product is named as
Ooho. Ooho facilitates ‘consumption on the go’.
This study finds out that there are the strengths weaknesses, Opportunities as well as threats of
Ooho products. Further this study also finds out the external factors like political , social ,
economic, technological, environmental as well as legal factors that may affect or accelerate the
establishment as well s growth of Ooho products in the country of Australia.
This study finds out that one of the advantages of the Ooho products over the other
biodegradable packaging is the less costly production process. Further, with the help of an in
depth analysis of the marketing mix tools this study finds out that low pricing strategy can be
applicable to enhance the demand for the Ooho products.
From the evaluation of the marketing campaign this study also finds out that, providing extended
benefits to the targeted customers can be considered as a prudent promotional tool. The final
section of this report finds out the effective ways to allocate budget for the Ooho products.

2MARKETING PLAN FOR OOHO
Table of Contents
MARKETING PLAN FOR OOHO.................................................................................................0
Executive Summary:........................................................................................................................1
1.0 Introduction................................................................................................................................3
Story behind the emergence of the product:................................................................................3
About the product:.......................................................................................................................3
1.1 Situation Analysis:................................................................................................................3
SWOT Analysis:..........................................................................................................................4
Strengths:..................................................................................................................................4
Weaknesses:.............................................................................................................................5
Opportunities:...........................................................................................................................5
Threats:.....................................................................................................................................6
Political scenario of Australia:.................................................................................................6
Economic scenario of Australia:..............................................................................................6
Social Scenario:........................................................................................................................6
Technological Environment:....................................................................................................7
Environmental:.........................................................................................................................7
Legal factors:............................................................................................................................7
1.2 Customer analysis and Problem Statement:..............................................................................8
Problem statement:.......................................................................................................................8
1.3 Campaign evaluation:................................................................................................................8
Budget Allocation:...........................................................................................................................9
1.4 Objectives and Marketing mix strategy.....................................................................................9
Marketing mix tool effective to fulfill the objectives is 4Ps of marketing:.................................9
Product:......................................................................................................................................10
Place:..........................................................................................................................................10
Promotion:..................................................................................................................................10
1.5 Conclusion...............................................................................................................................10
References......................................................................................................................................11
Bibliography:.................................................................................................................................12

3MARKETING PLAN FOR OOHO
1.0 Introduction:
Story behind the emergence of the product:
Plastics are indecomposable and contribute largely to the environment degradation, but
plastic bottles, sachets are essential, especially in the case of carrying water or other beverages or
sauce while travelling. Observing the severity of the issue Skipping Rocks Lab Ltd a startup
based in London discovered and patented Notpla, biodegradable packaging for liquid food and
beverages, facilitating consumption “on the go”(Notpla.com, 2019).
About the product:
Notpla products include small pouch, sachets useful to carry liquid food or beverage. Notpla
products are made in organic way using sea weeds. Hence one of the specialties of Notpla
products are, they are biodegradable. The film of the Notpla products are not only transparent but
also 100% edible (Notpla.com, 2019). The most wonderful fact about Notpla products is that, the
film of the sachets or the pouch disappears in few weeks. This magical feature of the Notpla
products can be attributable to its biodegradable nature. The Notpla sachets as well as pouches
are named as Ooho (Rethink, 2017). Ooho is marketed with the perception that, these are natural
‘bubble’ that can be used as magical container for any kind of beverages or drinks and facilitate
consumption of water or beverages at the time of travelling (Herbes, Beuthner & Ramme, 2018).
Ooho films are transparent and disappear in few weeks of usage.
1.1 Situation Analysis:
Situation analysis is conducted so that the internal as well as the external factors impacting
the expansion of a new business in countries other than its own country, can be estimated. In
case of establishment of Ooho in Australia, two vital instruments to carry on a situation analysis
are-SWOT and PESTEL analysis (Perreault, 2018).
SWOT Analysis:
Strengths:
One amazing fact that enhances the value of Ooho products is that, Ooho products are
made of one of the most renewable resources of nature-brown seaweed. Hence, the manufacture