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Solar Panel Business Plan in Australia

   

Added on  2020-03-23

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MARKETING PLAN FOR SUSTAINABLE OFFERING 1Marketing Plan for Sustainable Offering Student’s NameCourseProfessor’s NameUniversityDate
Solar Panel Business Plan in Australia_1

MARKETING PLAN FOR SUSTAINABLE OFFERING 2Executive SummaryIn this era, most of the energy used comes from fossil fuels which release a lot of carbonthat amounts up to 71-76percent. 25 Percent of the total world population uses energy comingfrom fossil fuels which results in impulsive global warming. The impact of fossil fuels in theworld can be reduced by the use of solar panels that is a source of renewable energy, which isseldom used and that does not contribute to global warming. Apparently, solar panels are a fresh,reliable, exclusive and carbon-free product in the market. This report will explore on how tointroduce the solar panel, a new product in the Australian market. The report will discuss theobjectives of the marketing plan, target market, marketing implementation, budget overview andevaluation and control.
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MARKETING PLAN FOR SUSTAINABLE OFFERING 3Table of ContentsExecutive Summary.....................................................................................................................21.0 Current Situation........................................................................................................................42.0 Objectives..................................................................................................................................43.0 Target Market............................................................................................................................54.0 Marketing Strategies..................................................................................................................64.1 Positioning.........................................................................................................................64.1.1 Product/Offering.............................................................................................................64.2 Optional Additional Product-related Strategies for Service-oriented Offerings.......................74.2.1 People (internal marketing; customer service)...............................................................74.2.2 Process (Systems, Procedures)...........................................................................................74.2.3 Physical evidence (Internal Marketing, Customer Service)...............................................74.3 Price...........................................................................................................................................74.4 Placement (Distribution)............................................................................................................84.5 Marketing Communication........................................................................................................85.0 Marketing Implementation........................................................................................................96.0 Budget Review...........................................................................................................................97.0 Evaluation and Control..............................................................................................................9References.................................................................................................... 10
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MARKETING PLAN FOR SUSTAINABLE OFFERING 41.0 Current Situation The solar panel business has only stretched to the US, France, Germany, Canada, China,and India[CITATION Mag14 \p 8 \l 1033 ]. With that in mind, it is clear that the Australianmarket is a big gap that has been left wide open with nobody to venture in. The solar panelindustry in Australia is not well spread and has left some critical areas in dire need ofit[ CITATION RCa05 \l 1033 ]. The brightest idea is to start up a solar panel company inAustralia before the start of next year, which would be a favorable market for solar panels. 2.0 ObjectivesFinancial Objectives To gather enough capital before the end of this year that would cater for alloperations of the company. To make a substantial profit by after the first financial year into the market. To attract investors by funding campaigns for carbon-free products anddonating to cancer projects within the first fiscal year.Marketing ObjectivesTo carry out an effective three months market research of the Australian marketbefore the business starts. To ensure that all legal requirements according to the Australian governmenthave been handed to the proper person to avoid tarnishing of the brand and thename of the company once the business starts.To carry out effective personal selling during the introduction of the product, nextyear.
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