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Marketing Plan for Cars Assignment

   

Added on  2021-05-31

8 Pages835 Words71 Views
Marketing Plan for Customization in the technologies of the Cars in Car Rental Service.Name of the student-University Name-
Marketing Plan for Cars Assignment_1
Introduction Innovative service- Customization in the technologies of the Cars in Car Rental ServiceCategory- Private Company Core competency- Cost leadership and following product differentiation by customization in the technologies of the CarsIf client does not want particular systems or technologies in the cars then it could be removed as per the client need(Rashid, and Ghose, 2015). Mission- Cover more than 20% market share in domestic market.
Marketing Plan for Cars Assignment_2
Target Market•It focuses on the Youth between the age group of 18 to 35. •Strategic alliance with other Car manufactures so that big cars would be available in its shops for the rents•Psychographics variables- Customization in the technologies added in rental cars will be used to attract high number of clients in Australia (Siguaw, and Simpson, 2015)
Marketing Plan for Cars Assignment_3

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