Marketing Plan for GLIEAD SCIENCE ltd

Marketing Plan

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK..........................................................................................................................................................3
Develop the marketing strategies.........................................................................................................3
Discuss the marketing mix on the context of GLIESD SCIENCE ltd...............................................4
Marketing analysis BCG on GLIEAD SCIENCE ltd.........................................................................6
Discuss the consumer driven strategy of the GLIEAD SCIENCE ltd...............................................7
CONCLUSION...........................................................................................................................................8
Refrences.....................................................................................................................................................9

INTRODUCTION
Marketing plan is describing as the strategy which is implemented by the business
organization to make its service effective and to increment in the selling of the product and
services. The marketing plan help the companies to determine the target in the market. It
describes as the report that outlines a company marketing strategy for the future and for the
effective running. The report is being made in the context of GLIEAD SCIENCE ltd, which is
research based company that works on a discovery and the development and the
commercialization of the medicines in the innovative method. The head quarter of the company
is in Foster city, California. It is founded in 1987(Chernev, 2020 ). The aim of this report is to
analyses the weakness and the threats of the company with that make a marketing plan. The
marking plan is based on the goals and the objectives of the company with implementation of the
marketing mix and the marketing development strategies.
TASK
Develop the marketing strategies.
To develop the marketing strategy of the GLIEAD SCIENCE ltd involves the
implementation of the different theories on the basis of the organization working(Fraser-Arnott,
2020). To make enhancement in the working of the organization there is need to develop the
theories and the by the implementation of the Ansoff theory in the company, it makes goals
clear.
Ansoff model
It is describing as the tool that provide help to the marketers in a company to make evaluation
how they can grow and implement the strategies for generating growth in the company. Ansoff
is the model that focuses on the growth of an organization and by the evaluation of the
opportunities of the business to make an increment in the sales of the company. It contains the
four framework which are the growth strategy matrix for the any organization and are discussed
below: