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Competitive Advantage Liberty Travel
Added on -2019-09-24
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Running Head: Marketing PlanMARKETING PLAN
Marketing Plan2Table of ContentsI. Company and Product Description (Chapter 1)...........................................................................3II. Mission/Goals/Competitive Advantage/SWOT Analysis (Chapter 2)a. Mission statement.....3III. Situational Analysis - (Chapter 3).............................................................................................5IV. Consumer Analysis (Chapter 4)................................................................................................6Reference List:.................................................................................................................................9
Marketing Plan3I. Company and Product Description (Chapter 1)a. Company and Product DescriptionLiberty Travel of United States operates as a retail travel and Cruise Company from its headquartering atNew Jersey, United States. The company was established in 1951 and in 2016 the company had more than 125 stores located in fourteen states and 2,200 employees in total. Liberty Travel uses to offer travel and tour packages to its customers. The core product of the company is Exclusive Vacation Packages and Services which let people enjoy an enriching experience of travel with some special amenities along with some unique services specially designed for connecting with people and places tourists use to visit (libertytravel.com, 2018).II. Mission/Goals/Competitive Advantage/SWOT Analysis (Chapter 2)a. Mission statementTo provide customers an enriching experience of travelwith some special amenities along with some unique services.b. List of three non-financial goals and three financial goals by using S.M.A.R.TS (Specific)M (Measurable)An (Attainable)R (Relevant)T (Timely)To provide optimum customer satisfactionBy measuring customer base and comparing it with the previouscustomer baseBy providing unique travel products at affordable price and resolving customers’ queryand grievanceDelivering optimum satisfaction to thecustomers has a significant impact on the company's growth6 monthsTo redesign existing travel products and introduce attractive travel productsBy gauging the increment in the number of customersBy redesigning existing travel products and introducing new, unique and luxurious travel productsDesigning new and unique travelproducts is important to diversify the existing range of travel products 3 monthsTo create loyal employeesBy measuring employee retentionBy providing employee motivation, bonuses, amenities and Creating loyal employees is vital for improving productivity and 6 months
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