Marketing Plan - Hog’s breath Café, Australia

Running Head: MARKETING PLAN
MARKETING PLAN
Name of the Student:
Name of University:
Author Note:

MARKETING PLAN1
Table of Contents
Task 3...............................................................................................................................................2
Introduction......................................................................................................................................2
Integrated Marketing Communication matrix.............................................................................2
Media communication.................................................................................................................5
Conclusion.......................................................................................................................................6
Reference.........................................................................................................................................7

MARKETING PLAN2
Task 3
Introduction
Hog’s breath Café, Australia is one of the well known companies in the Food and
Beverage Chains in Australia. As per the opinion of Stephen (2016), majority of the Australian
customers are in inclined towards the consumption of chicken and pork steaks. As a result of this
the company is trying to appeal to the taste and the preference of the customers by providing
them with the best quality steaks with customized sauce and other sides like onion rings and
others (hogsbreath.com.au. 2019). They appoint the best grilling experts and the chefs who will
be able to provide the tasty, fresh and also nutritious food at the same time. In order to teach
closer to the customers and develop a customer loyalty it is useful to provide the products as per
their choice.
Integrated Marketing Communication matrix
Individual Segmented
customisation
Mass market
Between
The organization
would take the
initiative of
establishing
effective
communication with
With
Developing
collaboration with
different media
partners and event
organizers with the
objective of improving
2 way
communication