Marketing Plan - Hog’s Breath Café | Assignment

MARKETING PLAN
HOG’S BREATH CAFÉ

INTRODUCTION
• The concerned organization, hog’s breath café, is an Australian and
international restaurant chain providing franchise to steak house restaurants
• The innovations in the recipe of the dishes provided the business with a
competitive edge over the existing players in the markets.

COMPETITOR ANALYSISFactors
Hog’s Breath Café
Kingsleys Australian
Steakhouse
IMC Steak House
Product The organization specializes in
proposing prime rib steaks
Fresh steaks with a tinge of
simplistic spices for retaining
the real flavours along with
Chicken Liver Parfait, Apple
Cider Jelly, Tiger Prawns,
smoked Chilli Butter and the
like
Few range of steak are
provided by the restaurant.
However, the improved quality
of the propositions supported
the venture in retaining the
trust and loyalty of the
customers.
Market Domestic and international
market of Australia
Domestic market of Australia Domestic market of Australia
Customer International and Australian
customers
Customers in different regions
of Australia
Customers in different regions
of Australia
Price A decent meal serving for one A fair meal for one starts at The organization provides its

SEGMENTATION OF MARKET
Elements
Explanation
Geographic  Customers are living in urban areas.
 Domestic consumers in Australia
Demographic  Millennial customers
 Belonging to age range of 19- 37 years
 High and mid-earners
Psychographic  Middle and upper class people
 People expecting experience based services
Behavioural  Meat lovers