Marketing Plan for A2Z Solutions Pty. Ltd.

Running head: MARKETING PLAN
MARKETING PLAN
Name of the Student
Name of the University
Author Note

1
MARKETING PLAN
1. Executive Summary
A2Z Solutions Pty. Ltd is a chain of stores of homewares located in Brisbane. The
company specializes in bedroom fittings, decorative items, bathroom fittings and mirrors.
They have almost 15 stores which is spread across the area of greater Brisbane. All the stores
are managed and even coordinated from Milton, which is their head office. The vision of the
company is to be a national brand in the retail sector and satisfy the needs of every
homemaker with their homewares which has unique features and high quality. These
homewares could be accessed by every individual through different payment plans which
could be managed easily. The mission of the company is to have a presence in every city in
Australia by the year 2020. This study will contain a marketing plan about the company
which will include a SWOT analysis and the marketing objectives of the company. The study
will also contain the strategies and the implementation processes that needs to be adopted by
the company for a successful marketing plan.
2. SWOT Analysis
 Strength – They have an excellent staff base who are very skilled, efficient and
knowledgeable about the home ware sector. They also have a good customer base
who are loyal to their brand and their products. They are able to retain their customers
with their quality of products. Their retail space, which is located in their urban
district, is very functional and efficient and hence is able to attract a lot of customers
(Theaker, 2017). They also provide a variety of products which is better in quality and
other features than their competitors.
 Weakness – The company has a very limited budget through which can increase the
awareness of their brand which is a result of the lack of store cover. Moreover, the
company continuously struggles over the long term plans of repayment which are