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MKTG6002 - Proposal Marketing Plan | Assignment

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Laureate International University

   

Marketing Plan (MKTG6002)

   

Added on  2020-03-02

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This marketing plan is based on an Indian fashion boutique located named Abhishek Creation in the state of Gujarat. This boutique is operating in a clothing retailer that sells out fashionable clothes, especially for women. This report provides a detailed marketing plan for Abhishek Creation to achieve a strong position in the market.

MKTG6002 - Proposal Marketing Plan | Assignment

   

Laureate International University

   

Marketing Plan (MKTG6002)

   Added on 2020-03-02

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Running Head: Marketing Marketing Plan for Abhishek Creation
MKTG6002 - Proposal Marketing Plan | Assignment_1
Marketing ContentsOverview..........................................................................................................................................3Market analysis of Abhishek Creation............................................................................................3Products and services...................................................................................................................3Overview of Abhishek Creation......................................................................................................4Mission.........................................................................................................................................4Business objectives......................................................................................................................4Industry and initiatives.................................................................................................................4Marketing plan.................................................................................................................................5Market research............................................................................................................................5Market and structure....................................................................................................................6Target market...............................................................................................................................6Positioning...................................................................................................................................7Marketing strategy.......................................................................................................................7Situational analysis..........................................................................................................................8Awareness about product and services........................................................................................8Market trends...............................................................................................................................8Micro and Macro Environment....................................................................................................9SWOT analysis.........................................................................................................................9PEST Analysis........................................................................................................................10Marketing strategies.......................................................................................................................11Marketing mix............................................................................................................................11Review...........................................................................................................................................13Impact of marketing mix............................................................................................................13Role of marketing.......................................................................................................................13References......................................................................................................................................15List of FiguresYFigure 1: Indian market...................................................................................................................6Figure 2: Female targeted by age.....................................................................................................7Figure 3: Expected Growth............................................................................................................10
MKTG6002 - Proposal Marketing Plan | Assignment_2
Marketing
MKTG6002 - Proposal Marketing Plan | Assignment_3
Marketing Overview This marketing plan is based on an Indian fashion boutique located named Abhishek Creation in the state Gujarat. This boutique is operating in the clothing retail that sells out the fashionable clothes especially for women. The boutique is located in the Asopalav, Gujarat India which is the popular and famous place for the tourists to spend the vacations. The boutique follows modern business trends and focus on the preferences of the customers along with the Indian culture. The Abhishek Creation is located in Gujarat, the most popular state of India. The main objective of boutique is to build strong brand name of the business by providing unique quality of clothing experience to the customers. The boutique basically focuses on the colors, fits, and styles for the female customers to meet their requirements. For providing best quality clothes, it is essential for boutique to have proper understanding of the preferences of the consumers. This report provides a detailed marketing plan for Abhishek Creation to achieve strong position in the market. Market analysis of Abhishek CreationIt is well-known that the fashion industry in current time is very attractive for the young people especially for female, so boutique is focusing on the female customers. The boutique basically focuses on the on the modern fashion trends and follows the choices and preferences of the customers in the operating industry. Based on the needs and requirements of the consumers, boutique is able to meet the expectations of the customers by using proper marketing strategy (Seshadri, 2009).Products and services Boutique Abhishek Creation basically offers the combination of various clothing products for female customers. The boutique provides various fashion clothes based on the modern fashion trends by focusing on the purchasing power of the customers in the market. it is well-known that female customers are very conscious for their fashion and dressing sense so main products of the boutique are business clothing, casual wear, formal wear and traditional clothing that represent Indian culture. Profit of the boutique is earned by the sales of these clothing products. The pricing structure set by the company is very flexible due to implementing the reasonable prices on the clothes to attract the customers and tourists. in this manner, the
MKTG6002 - Proposal Marketing Plan | Assignment_4

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