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Marketing principles portfolio INTRODUCTION 3 MARKETING PLAN3 New product 4 Packaging4 Ingredients information4 Product development 6 Brand Appeal 6 Brand Attitudes and Trends 7 Targeting 8 Juice

   

Added on  2019-12-28

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Marketing principlesportfolio
Marketing principles portfolio INTRODUCTION 3 MARKETING PLAN3 New product 4 Packaging4 Ingredients information4 Product development 6 Brand Appeal 6 Brand Attitudes and Trends 7 Targeting 8 Juice_1
Table of ContentsINTRODUCTION...........................................................................................................................3MARKETING PLAN......................................................................................................................3New product................................................................................................................................4Packaging....................................................................................................................................4Ingredients information...............................................................................................................4Expiry date..................................................................................................................................6Market segmentation...................................................................................................................6Brand Appeal..............................................................................................................................6Promotion....................................................................................................................................6STP...................................................................................................................................................7Consumer Attitudes and trends ..................................................................................................7Segmentation ..............................................................................................................................7Targeting ....................................................................................................................................8Business Model of Juice .............................................................................................................8Sales Strategy .............................................................................................................................9Marketing strategy .....................................................................................................................9Proposed plan of action ..............................................................................................................9APPLICATION OF RANGE OF MODELS.................................................................................10SWOT analysis..........................................................................................................................10Ansoff Matrix............................................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
Marketing principles portfolio INTRODUCTION 3 MARKETING PLAN3 New product 4 Packaging4 Ingredients information4 Product development 6 Brand Appeal 6 Brand Attitudes and Trends 7 Targeting 8 Juice_2
INTRODUCTIONMarketing principle involves a wide range of processes that is concerned with assessingthe requirement of consumers and then delivering them the same in order to attain results. Amarketing plan is a blueprint that outlines business overall marketing efforts. However,developing a marketing process helps in assessing the 4 marketing mix elements i.e. product,price, place and promotion in order to achieve desired results. Further, in order to grow thebusiness it is essential for them to develop a marketing plan that helps in developing rightproduct for right customers (Craig and Campbell, 2012). It is essential to analyze the targetsegment and the retention strategies to be implemented by business in order to retain consumersfor long term. For this business is required to provide best quality products and services so thatrepeat purchases can be attained. Marketing plan is the roadmap for Atlantic Quench Cranberriesthat helps them to gain unlimited customers and improve the success of firm. In the present study, a new product named mixed fruit juice has been launched within UKmarket targeting young people for are health conscious. Therefore, business also keep in mindregarding the ingredients involved within it such as low sugar and calorie content and highcarbohydrates so that fruit juice can be healthy for consumers. Further, the packaging of theproduct is done in varied innovative approaches so that it stimulate buyers interest and enhancethe brand appeal of Fruit magic juice in market (Dalgic, 2006). Also, business promotes itsproducts through different advertising campaign in order to inform potential consumers andproviding meaningful message to them. Further, STP strategy has been used by Atlantic Quenchin order to develop an effective brand image in the minds of consumers. Also, analyzing thecurrent consumer trends and market growth of business assists in developing an effectivemarketing plan so that best results can be attained. MARKETING PLANIt can be assessed that marketing strategy combines all the marketing goals into onesingle plan. However, a good marketing strategy need to be drawn from carrying out marketresearch and focus on the right product mix in regard to attain the maximum profit and sustainingthe business (Dent, 2011).
Marketing principles portfolio INTRODUCTION 3 MARKETING PLAN3 New product 4 Packaging4 Ingredients information4 Product development 6 Brand Appeal 6 Brand Attitudes and Trends 7 Targeting 8 Juice_3
New productAtlantic Quench Cranberries introduces Fruit magic juice in the market and attractsconsumers of every range but mainly young adults. Further, business also produces new juicerange available in different flavors such as Kiwi-Strawberry flavor. While, it is also released inthe form of juicy fruit desserts such as Orange Creme Pop, Strawberry Shortcake, Lemon Squareand Apple Pie. Further, for health conscious consumers, business also launches sugar free juicewith the name of Juicy Secret and Juicy Riddle (Ferrell and et. al., 2012). In addition to this,business also focuses on launching the product range in varied flavors in the coming next yearsic as Starburst candy, Strawberry and Cherry. Thus, marketers of company is required todevelop effective designing and promotion campaign so that consumer can be aware regardedthe product range and brand name in order to promote healthy juice product to consumers. PackagingPackaging is the best technology that helps in enclosing or protecting the products beforedistribution, sale and consume. It is a process that assists in protecting the product, maintainingits safety and quality before consumption and ensure that it reaches safely to the end users in thesame condition when it was packaged. It can be packaged into glass, plastic, cans and beveragecartons so that it can be easily consumed by people (Chablo, 2001). Atlantic Quench Cranberriespackages its Fruit magic juice into recyclable cans that is made from aluminum and steel. It is100% recyclable and lightweight and also saves 95% of energy in order to make a can fromrecyclable materials so that best quality products can be delivered to consumers. Ingredients informationHere, Atlantic Quench Cranberries are required to involve healthy and useful informationregarding nutritional facts, sugar, carbohydrate, calories, fats etc. on one side of the can so thatconsumers can be aware regarding their intake of nutrition value. However, as the product isfocused more on the diet and health conscious people they focus on sugar content and make itslow as minimum so that juice consumers can be attracted and thus enhance the market share(Daniel, Wilson and McDonals, 2003). Following are the nutritional information that has beenprovided on the can of Fruit magic juice are as follows-Per serving 60gPer 100 gEnergy (g)8041340
Marketing principles portfolio INTRODUCTION 3 MARKETING PLAN3 New product 4 Packaging4 Ingredients information4 Product development 6 Brand Appeal 6 Brand Attitudes and Trends 7 Targeting 8 Juice_4

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