logo

Marketing plan Investors report

   

Added on  2021-04-24

6 Pages1293 Words45 Views
 | 
 | 
 | 
Running head: MARKETING PLAN INVESTOR REPORTMARKETING PLAN INVESTOR REPORTName of the StudentName of the UniversityAuthor Note
Marketing plan Investors report_1

MARKETING PLAN INVESTOR REPORT1Founder/CEO: Richard Branson/ Craig KreegerCompany Name: Virgin AtlanticCompany Vision: The vision of Virgin Atlantic is “Changing business for good” and makesmore involvement with people so that aviation process becomes a fair way of traveling withthem (Virgin.com, 2018). The first commercial biofuel airline flight is this and that is theconcern as 27% less fuel burn for per passenger and by this process, the company will serve theirclients with very low priced tickets. Company Mission Statement: The mission statement of the company is very simple. Thestatement identifies their dream and anticipated work culture they use to formulate in future. Thestatement is “To embrace the human spirit and let it fly” (Virgin.com, 2018). The statement canitself hold the inner spirit of humanity and make them assist to fly in heaven. Target Customers: In modern times, 40 airplanes are catering the entire business around 29countries and a large number of people daily use this airline. Now the segregation of targetcustomers is mainly medium and high budget customers, but the management tries to implementsome process that can incorporate the low budget people as well (Virginatlantic.com, 2018). TheEconomy class, The Premium Economy class, and The Upper Business class are the three cabinconfiguration of this aircraft. Personal enjoyment is totally gained from this airline as this is oneof the best Airbus places which provide proper relaxation for people. Target Customer Relationship is: B2CFOUR P’sService Offering(s): The premium economy class is considered as the product and in thatproduct passengers have separate check-in area. The cabins are with widening chairs and there islegroom also. In case of the business class cabin, features are more influencing for passengers asthe seats are converted into beds and enough rest and comfortably situation provided by the
Marketing plan Investors report_2

MARKETING PLAN INVESTOR REPORT2airlines. Tier members are visiting the business class and almost ten lounges are maintained byVirgin Atlantic (Virgin.com, 2018). The customized products are manufactured by the airlinesand through the customers’ suggestion, the quality of the product enhances. The improvement inthose products and advancement of products are the concern thinking that resultant as voluntaryimprovements of products. Service Manufacturer: Virgin Atlantic is a service based company and that is the reason all theservices they deliver are entirely their own aspect. Innovation and changing process forinnovation is their job and changes in services are also happening due to that reason(Virginatlantic.com, 2018). A number of product lines: Products and services are delivered by the company itself.Number of Items in each product line: This is considered as one single line that produces allthe service and segregation of Airbus. The services are unique and that is the reason most of theUK people trust their services and quality of customer handling. Pricing Orientation:Low-CostSuggested Price per Unit: $750 (starts from the economy) to $1300 (for premier economyclass) (Virgin.com, 2018)Distribution: (Regional, National, Global) Front office, Online, Outsourcing. There are othernumerous travel agency companies who book the ticket for the passengers and take the amountof money. The passenger gets the tickets without any a headache. The distributions of servicesare national and international. Rather in some case, regional flights are available. So the effectivedistribution strategy has implemented by the management to construct a better market for VirginAtlantic (Virgin.com, 2018). Other Distribution: The distribution is equal in all sorts of aspects and the company also wantsthat equal distribution of their services, promotion, and activities (Virginatlantic.com, 2018).
Marketing plan Investors report_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Principles of Virgin Atlantic
|19
|4067
|238

Strategy and Entrepreneurship
|15
|4094
|276

Cultural Analysis of Virgin Atlantic
|18
|5083
|459

Understanding the Business Environment
|11
|3343
|23

Culture Analysis of Virgin Atlantic
|18
|5002
|486

Strategic Management of Virgin Airlines
|12
|2442
|398