MARKETING PLAN1Executive summaryThe marketing plan is given to open the clinic and being an individual, I would like to name my clinic as Kingsley Greeno Family Clinic, and the clinic will be opened in UAE. The clinic will provide the best quality of services and treatment to the people for their well-being. The services are not restricted to the people of any single age group as everyone can avail them at the lower prices for their improved quality of work life. Further, the marketing plan includes the market challenge, situation analysis, market segmentation and short and long term projections in order tocome up with a great plan for the patients and this will also help in achieving sustainable competitive advantage.
MARKETING PLAN2ContentsMarket challenge.........................................................................................................................................3Situation Analysis........................................................................................................................................31.Practice Analysis............................................................................................................................32.Patient Analysis..............................................................................................................................43.Competitor analysis.......................................................................................................................54.Collaborators.................................................................................................................................6Market Segmentation..................................................................................................................................61.Services and treatments.................................................................................................................6Selected Marketing Strategy.......................................................................................................................81.Services, treatments, and procedures...........................................................................................82.Price and fees.................................................................................................................................83.Distribution....................................................................................................................................94.Promotion.......................................................................................................................................9Short and Long- Term Projections.............................................................................................................10Conclusion.................................................................................................................................................11REFERENCES..............................................................................................................................................12
MARKETING PLAN3Market challenge Our doctors will diagnose and treat the various diseases of all ages and will emphasize more on the prophylactic medicines and the overall wellness and health of the patients. The clinic will be having adequate equipment and the well-trained staff in order to take care of the patients. There will also be the retailing of prescribed drugs, products of beauty and cosmetics for the patients. An initial goal for the monthly appointments will be approximately 150, and for first two months, the patients will get a discount as well. Our long-term strategic goal for our practice willbe to create a caring environment of service while assuring that the individual differences are being valued at each step and level of the company. We will keep the prices low so that each person can avail the services and remain healthy. We will not restrict our services to a particular age group rather we will offer services to people of every age group.Situation Analysis1.Practice Analysis Our primary goal will be to treat the patients according to their needs on the basis of first come first service. Our secondary goal will be to assimilate the staff as highly skilled, experienced and passionate professionals of healthcare who will convert their experience and knowledge of care within the distinct population positively. Our mission will be to embolden the hope and further contribute to the well-being and health of the patients by offering the best care through incorporated clinical practice, research and education.The Strengths of the Kingsley Greeno Family Clinic will be:The clinic will pay more concentration to the activities of education and research. The team of the clinic will be more tangled in the multi-disciplinary research as this will help in various discoveries of prevention and treatment methods and techniques.The clinic will focus mainly on the quality of services which will be provided to the patients like care, usage of technology, expertise, knowledge, etc.The clinic will incorporate the scheduling system of patients which will help in entrustingpatients to the various physicians and the time of appointment will be organized.
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