Marketing Plan for Tesco: Importance, Strategies, and Implementation

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Added on 2022/11/23

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This report discusses the importance of marketing plan in Tesco, a UK-based retail market giant, and how it contributes towards the success of the organization. It explores the marketing strategies, including SWOT analysis, integrated marketing, Porter's five forces, segmentation, branding, and advertising budget. The report concludes with the implementation and structure of the marketing plan.

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Marketing Plan for Tesco: Importance, Strategies, and Implementation

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