Marketing Plan Of King's Food | Report Of UK Market

Added on -2020-02-05

| 19 pages| 4517 words| 48 views

Trusted by 2+ million users,
1000+ happy students everyday

Showing pages 1 to 4 of 19 pages

INSTRUCTIONSYou may adapt or modify sections of the marketing plan template to suit their needs. However,their completed plan must include:Identification of current and relevant marketing issuesDetailed, realistic implementation and monitoring programDetails of marketing techniques and distribution networksOpportunities presented by new technologies.When completing the financial section of the marketing plan, you do not have to provide actualfigures or budgets. You are required to provide a response to all questions in each section. You may source information to answer the questions from the learner guide multimedia orpaper-based resource for this unit.On completion, you are required to submit all sections to your assessor
COMPANY NAMEKING’S FOODMARKETING PLANDate createdLenovo UserPage 2 of 19
Table of contents1.Executive summary...........................................................................................32.The business......................................................................................................33.Product/service..................................................................................................34.Situational analysis............................................................................................34.1 Market needs...............................................................................................34.2 Market trends and developments................................................................34.3 Market growth or decline............................................................................34.4 SWOT analysis............................................................................................34.5 Competitor analysis.....................................................................................45.Market summary...............................................................................................45.1 Market position...........................................................................................45.2 Target market..............................................................................................45.3 Demographics.............................................................................................45.4 Geographics.................................................................................................45.5 Psychographics............................................................................................46.Marketing objectives.........................................................................................57.Marketing strategies..........................................................................................57.1 Price strategies............................................................................................57.2 Place (distribution) strategies......................................................................57.3 Customer service strategies.........................................................................58.Marketing tactics...............................................................................................59.Marketing budget..............................................................................................69.1 Financial objectives.....................................................................................69.2 Sales and expense forecast..........................................................................69.3 Marketing expense forecast.........................................................................69.4 Break-even analysis....................................................................................69.5 Assumptions................................................................................................610. Controls.............................................................................................................611. Implementation and monitoring process...........................................................612.Appendix...........................................................................................................6Page 3 of 19
1.Executive summaryThe present marketing plan has been prepared for new business named King’s food whererestaurant will offer different type of products and serviced to the target market. Further,competitive pricing strategy has been undertaken by business so as to deal with the issue of highcompetition. Moreover, different type of food along with wines will be offered to customers.Market trends along with developments have shown positive results for the business wheretargets goals can be accomplished efficiently. Demand for different type of food items keep onchanging rapidly and at present all the items which are present in the product range areconsumed by consumers on continuous basis2.The business The present marketing plan is based on set up of new restaurant named King’s food which willdeliver large number of services to the customers in UK market. Further, the business is based onnew concept of food where lunch along with dinner items has been segregated into differentcategories. In lunch items different options will be provided to target market as per their needs.Moreover, all the items represent different culture and traditions where every individualbelonging to any type of nationality can easily consume (Viardot, 2004). Moreover, the productrange has been decided by new business after considering the overall requirement of targetmarket. Apart from this, the product range is beneficial for diet conscious people as all theingredients will be used in product range accordingly. Business will be operated by one singleowner and 3 chefs ware present who will be responsible for preparation of different type ofdishes as per need of the customers. Along with the food item wine will also be offered with themotive to provide proper convenience to the target market and this will be beneficial for King’sfood in every possible manner. So, with the help of this it can be stated that new business ideaalong with concepts will lead to favorable results for business in the market.Page 4 of 19

Found this document preview useful?

You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss

Premium

$45

Q&A Library Access

Chat support

12

Document Unlocks

4

Answer Unlocks

Students who viewed this