This marketing plan outlines the steps to achieve the goals of Live Nation Entertainment's live concerts. It includes a SOSTAC model, SWOT and STP analysis, and a marketing mix. The plan focuses on creating a large audience, promoting through social media, and setting the ticket price at £40. The plan also includes an action plan and cost analysis. Subject: Marketing Planning, Course Code: N/A, Course Name: N/A, College/University: N/A.