Marketing Plan for Live Concerts - Desklib

Marketing plan for
live concerts

Executive summary
The marketing plan for the live Nation Entertainment is known as the worlds leading e-
commerce and live entertainment company. They take a thoughtful approach to consolidating the
unique content elements of their leading concert company. Live Nation is now in control of the
global online ticketing market and has skyrocketed its competitors in all areas including event
promotions and national concerts.

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Marketing Plan ................................................................................................................................4
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
The word marketing plan is defined as the report which outlines the marketing strategy
for the coming year. It included the various tasks such as an overview of the business,
description of the current business position, key performance indicators etc. The main aim of
conducting a marketing plan is to clearly define the goals and objectives of the company for
achieving the mission and vision of the business organisation. The marketing strategies can lead
to increase in the market share for the company. It is very important to conduct a marketing plan
in a business to achieve the success in the industry. The marketing plan in int4roduced with the
identification of the needs and desires of the customers through the great market research and the
capabilities that how the company can meet to those needs to the customers. This report is based
on the marketing plan for the live concert taking place in Hot Milk.
TASK
Marketing Plan
In this a model is used which is known as SOSTAC. It shows the step or actions which
will be used to achieve the goals of the marketing plan . It is a marketing model which is
developed by PR Smith in the year 1990. this model has a simple logic, which is based on the
detailed situation analysis and later informs the decisions related to the strategy and tactics.
Summary- Here the marketing plan in been created for the live concert where there is the
live music perform to entertain the audience. The musicians perform in the concerts to earn
money. There are various aspects which need to be address for the good marketing plan for the
success of the organisation. It is very important to consider the various factors such as venue, the
interior, the number of audiences in the marketing plan of such events. It is also important to
have a cost budget in the plan so that it is easy to manage the rest of the things.
Objective-
 To develop the understanding of the live music in the different languages in the minds of
the people.
 To enrich the campus and the region through concerts, workshops and other public events
and offer students, lecturers, guest artists and members of the community opportunities
for traditional and contemporary musical expression.