Marketing Plan for Mark and Spencers Men's Shoes Category

MARKETING PLAN

TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.Giving brief description of the Mark and Spencers men category shoes.................................3
2.Exploring the competitive organizational environment with relevant model..........................4
SWOT analysis..................................................................................................................4
PESTLE analysis...............................................................................................................6
3.Examining the marketing-mix.................................................................................................7
Recommendation for improving strategies........................................................................8
4. Evaluating for enhance the brand reputation and brand image...............................................9
Analysing the impact of positing the brand.......................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing plan refers to the document which are layout marketing efforts that are made
by the company for an upcoming period or usually for the year. This is also outlined the
marketing strategy, advertisement activity and promotional activities for particular period of time
(Opresnik, 2018). The report is based on Mark and Spencers which is very well-known
organization of UK which offers many products in order to expand the product line. It covers the
area of worldwide for selling all kind of products which are related to the different categories
such as clothing, food and beverages, electronics, shoes etc. The report will explain about the
current performance of men shoes are not working properly, so it needs to change the marketing
plan in order to sell the product effectively. Moreover, explaining the Competitive analysis with
Tesco with the relevant framework of SWOT and PESTLE analysis. Further, examining the
marketing mix of the product by providing recommendation for it. Lastly, evaluating the
branding and reputation of the company's product in context to positing the brand.
MAIN BODY
1.Giving brief description of the Mark and Spencers men category shoes
M&S Shoes was founded in Leeds, West Yorkshire, England in 1884. There are 1,020 stores in
2010. All the product of M & S are sold at the stores because there are large number of stores are
there in UK as well as around the world. Also, they were using the slogan which is related to the
It is not compromise with the quality. It means they offers best quality, service and value
product, also the innovation is remained proposition. In context to its presence there are
formidable business which are trade in more than 30 countries with 300 stores in UK. M&S
brings for a wide range of men’s footwear, ranging from casuals to formals so you keep your
best foot forward, whatever the occasion (Sumarwan, 2019). The leather is so soft and the shoes
are very comfortable to wear. Mark and spencer are like, walk all day and they did not hurt and
they were like wearing a pair of slippers.

2.Exploring the competitive organizational environment with relevant model
SWOT analysis of Mark and spencer’s
It is a popular clothing and accessories brand that has headquartered in London. There are
various number of products are presence in a large number of categories which are related to the
casual wear, hosiery, party wear, footwear, eyewear etc. and it targets all the categories of , men,
women and children. Moreover, the organisation is divided into two operation which are
international and other one is UK. There are 300 stores are full line stores in the country and 220
are owned by others in which 320 are food stores that are very popular in UK. This retail chain is
firstly introduced by Michael Marks and Thomas Leeds in the year 1884. It generates more than
10.87-billion-pound revenue in the year 2018.
Strengths in the SWOT ANALYSIS in Mark and Spencer:-
Organisation has benefit for the local market that promotes all the stores all over the
world which are large in number and promotes home grown brand like, big tall, autograph,
Collezionme, Blue harbour in the men’s segment and limited collection, classic, Per Una, etc.
(Kuusela, E., 2019).
 There is example such as, service culture and effective sales that are focus on the
international market’s high-quality stuff, good corporate culture, strong service levels and
low staff turnover.
 The vital value of the organisation is related to affordability and quality of the services
which are under the attacked by competitors. The other retailers are burton and next
which are provides better fashionable and trendy design with the good value products.
This is helping the organisation to increase the product sales.
 The main focused of label business, clothing & home, food, bank etc. in UK as well as
internationally. The main objective is related to the transformation programme that is
restore the brand and the business, it is sustainable and delivers the long-term value with
the profitable growth with the investors and colleagues related to wider communities.
(Willan, M., 2021).
 Other strengths of the organisation are such as follows:
o Variety of products
o Famous Designer’s Brand