Marketing Plan for Max Protein Banana Bar by Natural Evolution

MRKT200522

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Executive summary
Marketing has several aspects and it needs to be dealt very carefully so as to gain competitive
advantage. This report analyses the situation of the natural evolution so as to understand the
situation in which company is planning its marketing plan. It also showcases the
Segmentation, Targeting and Positioning of max protein banana bar along with the
positioning statement. In the later section of the report marketing and financial objective of
the company has been provided as well as the marketing mix strategies have also been
described. In the last section of the report the marketing strategy that could be used by the
company has been elaborated. Along with this the budget for the promotion mix has been
given.

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Contents
Executive summary...............................................................................................................................1
Introduction...........................................................................................................................................2
Situational analysis................................................................................................................................2
Problem and opportunity statement...................................................................................................3
Segmentation, targeting and positioning................................................................................................3
a) Problem Statement.....................................................................................................................3
b) Potential market segment...........................................................................................................4
c) Target market and positioning...................................................................................................5
3 financial and marketing objectives.....................................................................................................6
Formulation of marketing mix strategy.................................................................................................6
A) Marketing mix for max Protein banana bar............................................................................6
b) Marketing strategy proposed implementation...............................................................................7
Budget allocation for promotional mix..................................................................................................8
Conclusion.............................................................................................................................................9
REFERENCES....................................................................................................................................10

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Introduction
In the modern day business, marketing has become an essential aspect. In this also it is
crucial that a company does the research on the type of the customers they want to target as
well as the way in which they want to position their product. Every marketing strategy needs
to be understood in terms of its effectiveness as well as its feasibility in the financial terms.
Before launching any product in the market, a thorough market research is needed so as to
find the potential market (Stone & Woodcock, 2014). This not only improves the marketing
scope but also improves the chances of the company to sell its products. In marketing
creating a healthy positioning statement is essential. This report highlights the marketing plan
of the company Natural Evolution while launching the product named max protein banana
bar. It also showcases the financial objectives that Natural Evolution wants to achieve from
the launched product.
Situational analysis
Natural evolution is one of the biggest food companies that manufactures and sells different
kinds of products. The highlights of the situational analysis are given below.
 Customer analysis: Company usually targets the people of the age group 20-50 years.
Population of this target segment is increasing hence the chances to sell more such
products will increase. Youngsters have bent towards organic products.
 Competitor’s analysis: This Company has a lot of competitors in the market. Due to
increasing demand of people the chances that more companies will come also
increases. There are many low cost suppliers emerging in the market giving the
capacity to the rivals to sell products at lower cost.
 Stakeholder analysis: Natural Evolution has given proper attention to the
stakeholders. For understanding their needs stakeholder analysis is important. The
employees are overloaded with work but get an efficient environment to work.
Financiers are not very much convenience with their business. Executives are friendly
and helpful and help in immediately resolving the issues. Government has been
supporting the business of the firm in the past and will support them in the future.
Small scale investors are earning good amount of profit from their business of Natural
Evolution.