logo

Marketing Plan of Vodafone Plc : Report

   

Added on  2020-07-22

11 Pages2570 Words42 Views
MARKETINGPLAN1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................3Developing Marketing plan of Vodafone...............................................................................3PART 2............................................................................................................................................9Discussing marketing plan implementation and evaluation frameworks...............................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................112

INTRODUCTIONMarketing plan would be that part of company which is telling us about what strategiesneed to be applied and adopted that will be enabling company to sale and earn revenue or profit.This will be setting out overall business plan of company that is laying down foundation of firmthat what should be done and how could they all achieve targets that are set by management ofcompany. In this present report, we would be presenting and analysing marketing plan ofVodafone Group plc which is the world’s second largest mobile phone company that is providingtelecommunication networks to almost every part of world. This is a British multinationalcompany headquartered in London and dominating markets of Asia, Africa, Oceania and Europe.PART 1Developing Marketing plan of VodafoneCompany Introduction:Vodafone Group plc is the second largest telecommunication and mobile operationcompany of world which is having its base in Britain and providing variety of services. Companyis operating in all over the world but having its domination in Europe, Middle East, Oceania andAsia as well. The name of company is derived from voice and data-fone which meanscombination of data service and voice into the cellular phones.Mission statement:“To be the world leader in communication field by connecting whole world throughenriching lives of customers, helping individuals, business, communities and nations so that theywill more connected to each other with delivering all their needs of communication.”Support with organisational objectives with marketing objectivesVodafone provides several kinds of products and services in the global environment withlaunching international campaign to promote it. In this aspect, mobile social networking servicesincreasing continuously. In this aspect, following objectives of the business considered in themarket:To profit maximisation of the business.3

To implement the best possible activities to attain desired results.To make proper communication with stakeholders.In respect to implement, the following objectives, mission statement accomplish indesired consideration. Hence, Vodafone committed to contribute their maximum part andaccomplish it within the selected time-frame. The chosen business accomplish their objectivesthrough offering innovative and supportive services in different areas of the world. The companynot only offers telecommunication services but also mobile phone calls and text messaging. Withthe help of integrated communication and multimedia services, the company able to delivereffectExternal environment analysis:In this part, it is important to make PEST analysis which will be helping us to define theexternal environment of Vodafone Group plc that is telling how different factors of environmentare playing significant role in developing company.Political (P) - as the company is been operating within many countries of world and servingnumber of customers including individuals, business and community as well. So politicalenvironment of each country where company is operating would be having influence of policy orlaw making process of those country as whole. So there are number of factors which are relatedto political environment of a particular nation especially UK.Company could be facing very strict tax burden in UK which would be affectingVodafone as they could be paying higher amount in coming years.There is also very strict rules for the entry within the telecommunication sector in UKwhich will be avoiding level of competition in this industry so Vodafone is havingadvantage in this.Government of UK is having very less intervention in to the sector of telecommunicationwhich is not allowing them to interrupt due to growth and development reasons of nation.Economical (E)- this factor would be related to finance and monetary policy of any country likethose of currency fluctuations, inflation, exchange rates etc.4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Management in Practice: Analysis, Issues, and Recommendations for Vodafone
|12
|4118
|27

Importance of PESTEL Analysis for Business Organization
|12
|2903
|55

Influence of Macro Environment on Vodafone's Business Strategies
|18
|5104
|2

Marketing Plan for Vodafone Australia
|11
|3618
|296

Business Strategy for Vodafone
|16
|1582
|87

Vodafone Company: Background, Strategy, Objectives, and HR Issues
|9
|2296
|37