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Marketing Plan for Unilever

   

Added on  2021-02-19

10 Pages2614 Words72 Views
Creation of marketing plan

TABLE OF CONTENTSMARKETING PLAN......................................................................................................................1Executive summary......................................................................................................................1Mission.........................................................................................................................................1Vision...........................................................................................................................................1Marketing objectives....................................................................................................................1SWOT..........................................................................................................................................1PESTEL.......................................................................................................................................2STP...............................................................................................................................................4Marketing mix..............................................................................................................................5Competitors analysis....................................................................................................................6REFERENCES................................................................................................................................8

MARKETING PLANExecutive summaryMarketing plan is the outline or blueprint which includes the advertisement andpromotion plans. It deals with the business activities in order to achieve business objectives bychoosing different strategies. Marketing plan is important for a company as it gives a marketanalysis and on the basis of the research firm is able to meet its goals. Unilever is acquiringbeauty brands in order to increase its online presence in the market for which company need amarketing plan. The plan will include mission, marketing objectives, vision, marketingstrategies, SWOT, PESTEL, STP, marketing mix and competitors analysis. The marketing planwill benefit company in achieving business objectives and increase its online presence in themarket against its competitors.MissionTo make life viable in order to meet everyday need such as hygiene, nutrition andpersonal care with the help of brands which enhance an individual's life, make them feel andlook good.VisionTo sustain in the market for long term and grow business by satisfying customers byproviding products as per the needs of customers and to be a leading competitor in the market. Marketing objectivesTo increase the sales by 20% in the year 2019-2020. To increase market share by 5% in 2019-2020.To increase its online presence by investing in internet marketing. SWOTStrengths:Strong brand image: Unilever has strong brand image because of its wide range ofproducts. Company is able to acquire top beauty brands such as Dermalogica, KateSomerville, Living proof etc. (Unilever acquires beauty brands to grow its onlinebusiness, 2019) and will increase its online presence by gaining market share. Strategic investment: As Unilever is having strong financial performance thus, companyis able to invest in internet marketing in order to increase its sales and market share.1

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