Marketing Plan of Houzit

Marketing plan of Houzit

Organizational overview
 Houzit was a Brisbane based company which marketed household
fittings meant for bedroom, bathroom, mirrors and ornamental
accessories. .
 The company had a strong position in the interior decoration market in
Brisbane which was evident from the presence of 15 stores within the
city.
 The company employed around 20 full time employees and several
outsourced employees.
 The main components of the revenue generation of Houzit consisted of
bathroom accessories, bedroom furniture, mirrors and ornamental
fixtures and accessory fixtures in the ratio of 30, 35. 20 and 15 percent.

Strategic direction and
organizational objectives
 The strategic direction of Houzit was to emerge as a national level
interior retailing company. The company sought to cater to the
customers with superior quality interior designing products.
 The mission or the objectives of Houzit were to expand into every
Australian state capital city, reaching to 100 outlets throughout
Australia.