Marketing Plan of Chocolate: Assignment

Added on - 17 Oct 2019

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student[COMPANY NAME][Company address]MARKETING PLAN OFCHOCOLATE
Table of ContentsSECTION: 1...................................................................................................................................................2CONCEPT OF MARKETING:-.....................................................................................................................2MARKETING PLANNING PROCESS:-.........................................................................................................3CONTRIBUTION OF MARKETING MIX IN EFFECTIVE MARKETING PLANNING:-........................................6SECTION: 2...................................................................................................................................................7MARKET SEGMENTATION:-......................................................................................................................7TARGET MARKET: -..................................................................................................................................8POSITIONING:-.........................................................................................................................................9SECTION: 3.................................................................................................................................................10MARKETING MIX:-.................................................................................................................................10REFERENCES:-............................................................................................................................................151
SECTION: 1CONCEPT OF MARKETING:-In our daily life, we use variety of goods like toothpaste, milk, biscuits and many more things.The question arises how these goods reach to us? Obviously, every business houses who areproducing goods ensure that these goods are to be sold, so for this purpose, their task is to awarethe customers about their products and they should place their products at a consumerconvenience place. This includes various steps like the planning of product, promotion, pricing,sale, warehousing, etc. when we collect all these activities together; it is known as marketing. Inthis assignment, we will study the marketing plan of introducing new chocolate. There are twoconcepts of marketing which are:-1.Traditional concept2.Modern conceptTraditional concept: -According to this marketing is a process of selling goods and serviceswhich are produced by business houses. (Welch, 2013)Thus, all the activities which areconnected with the selling of goods are known as marketing. This marketing conceptconcentrated mainly on promotion activities, and little concentration is paid towards satisfactionof the consumer. This concept has following implications:-This concept is mainly focused on product, means we should have a product, andwe have to sell it.2
Efforts of marketing are made towards selling the product. For this, they adopt allmeans of selling like personal selling and sales promotion or another.The main aim of this concept is to maximize profit by selling a large number ofgoods.Modern concept: -this concept focuses on producing the goods as per the needs and wants ofthe consumers. In it, delivery of those goods is made to the consumers which give them moresatisfaction. (Armstrong, 2012)Then, in this marketing activities starts from identifying theconsumer needs, then plan the production of goods as per the tastes of the consumers. Thus,main implications of this concept are:-In this concept, the whole focus of the management is towards their customers.The main aim of this concept is to earn a maximum profit by satisfying their customers.Growing awareness of the social relevance of business, it should be considered that allbusiness houses perform marketing activities by considering the satisfaction of theirconsumers.MARKETING PLANNING PROCESS:-The product chosen is chocolate. For introducing a new chocolate in a market, we will develop asuitable marketing plan which enables us to build our market image. Marketing planning consistsseveral stages which are followed in a sequence. A marketing plan is developed as per therequirement of the business. Before developing it, we should research full market. Marketingplan shows both developments of objective or ways for achieving it. Following steps areincluded in a marketing plan:-3
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