Effectiveness of Marketing Plan for Gym Shark

Marketing plan

Executive summary
In this report we are going to show the effectiveness of marketing plan for development
of a company Gym shark. Report includes market segmentation of products and services in the
basis of consumer demands. Use of different marketing techniques. Targeting helps to know the
customers for products and services. Positioning is also done for the competitors. Marketing mix
are one of the most important factors of marketing a product. Budget for marketing is cleared for
development of business.

Table of Contents
Introduction .....................................................................................................................................4
Marketing strategy ..........................................................................................................................4
Segmentation ..............................................................................................................................5
Overall alternative segments.......................................................................................................5
Targeting ....................................................................................................................................5
Value proposition .......................................................................................................................7
Positioning ..................................................................................................................................8
Marketing mix ............................................................................................................................9
Conclusion.....................................................................................................................................12
References .....................................................................................................................................13

Introduction
Marketing plan is required for each and every business for development at a large scale
that helps them to achieve their objectives at a large scale and develop their business. Marketing
plan is required to know the working of organization. Plan helps to engage customers with the
product and services of organization. Attracting customers is largely depends on the
effectiveness of the marketing plan of an organization. Marketing brings innovation in an
organization and to gain marketing advantage on their competitors. Report shows the
effectiveness of marketing plan of Gym shark. Gym shark needs to prepare marketing strategy
for development of their product. Use of market segmentation for development of product.
Targeting a particular market that helps organization to achieve their goals and objectives. Value
proposition needs to be done to analyse the effectiveness of products of a company. Positioning
related to competitor needs to be done. Marketing mix is done effectively for development of
business at large scale. Budget is prepared and controlled for smooth working of an organization
and achievement of their goals.
Marketing strategy
Marketing strategy is prepared for development of an organization for a long run.
Business needs to develop at large scale and for that they need to prepare an effective marketing
strategy. Marketing strategy helps organization to prepare their presence in a market. Gym shark
is an textile company provide fitness apparel and clothes and one of the top retailers of united
kingdom. Gym shark needs to prepare an effective marketing strategy that helps them to engage
large number of customers with their products and services. Marketing strategy helps to build an
effective relation with the consumers or update new technology to their product.
Segmentation
Segmentation means dividing the effective customers in a group. Segmentation help
company to bring out effective marketing technique for their products and services. Company
needs to target an group rather than an individual(da Silva & Las Casas, (2017).) . Grouping
helps Gym shark to put similar consumers together helps them to establish effective marketing of
their products and services. Market segmentation helps gym shark to reduce the chances of risk
towards their products and services. Segmentation helps organization to analyse the effective