Marketing Plan of McDonald Report Sample

Added on - 22 Jul 2020

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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................4P1 Roles and responsibilities of the marketing function............................................................4P2 How roles and responsibilities of marketing department related to other departments.........6TASK 2............................................................................................................................................8P3 Marketing mix followed by Mc Donald................................................................................8TASK 3..........................................................................................................................................11P4 Marketing plan of McDonald...............................................................................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16
INTRODUCTIONMarketing is the important activity for any kind of organisation. It includes giveinformation to customers about products and services. Marketing is all about delivering,communicating and dealing with the customers and society. This report is includes marketingstrategy of Mc Donald's by which they can increases their sales. The purpose of this report is tofind out how a organisation used its marketing strategy to satisfy its customers. This reportincludes three tasks which define marketing process of the company. First part of task is allabout roles and responsibilities of marketing related to given enterprise. Second task includesmarketing mix by which a company can place their product in the market. Third task is aboutmarketing plan for cited organisation. This report is includes how a organisation conduct itsmarketing process by which they can full fill their goals and objectives. As per marketingmanager I have asked to betterment of marketing activity in MC Donald's. Report will alsodiscussed about marketing plan of cited organisation.
TASK 1P1 Roles and responsibilities of the marketing function.Concept of Marketing:As per this concept, every organisation has concentrate thecustomer needs and wants and according to those wants company should largely works forfulfilling it. Mc Donald has largely analysed the concept of marketing and applied in theirbusinesses in order to accomplishprofitabilityin near future. They mainly focus to provide betterproducts and services to large number of customer. Through this concept, companies hasmaintain their relationship with their customers. With the help of this philosophy,Organisationhas easily identify the changing customer needs and wants and worked for fulfilling it. Theseconcepts are very useful for every company that helps for make their vision and mission.Five concept of marketing are as follows:Production concept:According to this philosophy, More varieties are available in largersegments so customer are easily purchase products and services with low cost. They also searchproducts that are economical in nature (Peterand Donnelly 2011). This cited organisation hasadopted this concept in order to find their risk portion that inherent in their business activitiesand focused for removing it. This will help the company for accomplishing objectives andtargets. They easily change their production and distribution technique with the help of thisconcept so business has worked with full efficiency and get productivity (Peter and Donnelly2011.).Product concept:This philosophy states that customer use those products which gives highquality and attributes that are beneficial for us. People are highly purchase those goods that areappealing their eyes. Company has manufacture products and packaging that are attractive innature so more customers are interested to purchase it. With the help of this concept, companyhas continuously worked for improvement and development their product and services. Thiscited organisation has using this concept for providing better quality products that are helpful forhuman health. Today, world has so aware about their health, so they largely preferred andconsume organic products.Selling concept:This is very important concept of every organisation that accomplishprofitability. As per this philosophy, company has build and manage the relationship with theirsupplier and customer, so these suppliers has provide better services to them. Company has
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