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(solved) Marketing Plan of Tesco - Assignment

Added on - 28 Jan 2020

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Marketing
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................2TASK...............................................................................................................................................2Situation analysis.........................................................................................................................2Deduce the problems from situation analysis..............................................................................5Marketing objectives...................................................................................................................6Customer......................................................................................................................................7Marketing mix tactics..................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
EXECUTIVE SUMMARYMarketing plan introduce the company in which it explains all the key elements in shorterform. From reading the summary of marketing plan, anybody can understand all the aspects ofbusiness organisation. In marketing plan, it describes about the product that what company isgoing to launching. It also explains the structure of organisation. The problems and opportunitiesfor the organisation is also included. The manager has to make proper marketing strategy whichincludes; objectives, targeting and segmenting and many more. For the new crowdfundingproduct, the manager of TESCO has to properly analyse the marketing plan.1
INTRODUCTIONMarketing is that concept, defines the activities which has been performed by theorganisation. The concept of marketing is used to create the customers, retain them for a longerperiod of time and satisfy their needs. There are many elements of marketing mix which is usedby organisation in order to achieve their objectives. It is responsibility of manager to createproper market plan in which they can also target the new customers (Berthon and et. al., 2012).The marketing plan of company should include basic elements such as segmentation, marketinggoals and measures, tactical plan, timeline and many more. In present report, TESCO companywho is making marketing plan for the new products crowdfunded and it has been discussedbelow.TASKSituation analysisMicro and macro environment analysis: Micro environment analysis defined as aframework and tool used by manager of TESCO to analyse external marketing environment andactivities. Tesco company use PESTEL analysis for marketing plan for a new crowdfundedproduct:PESTEL analysis includeP- PoliticalE-EconomicT- TechnologyE- EnvironmentL- LegalPolitical factors: Political factors refers to the government interfere in the economy. Theeconomic factors include Government policies, political stability, instability in overseas market,foreign trade, taxes, labour law, trade restrictions and environmental law (Boone and Kurtz,2013). These all factors affect the organisation and their business activities. Tesco company2
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