Marketing Plan on Warren Bakery Assignment
Added on 2021-02-21
11 Pages2777 Words61 Views
MarketingData Science and Big Data
|
|
|
MARKETING
EXECUTIVE SUMMARY Warren Bakery is a UK based small firm which offers desserts and cakes to theircustomers. Company is planning to enhance their social media presence so that high sales can beachieved. By using market audit like internal and external analysis, impact of different factorssuch as culture, political aspects etc. on business operations is acknowledged. Right audience istargeted so that maximum sales can be attained. By using various social media zones, businessexpansion strategy and activation plan is prepared to attain expected outcomes. At last, measuresand ways to manage social media plan through technique like bench-marking is performed toanalyze attained results.
ContentsINTRODUCTION...........................................................................................................................................4MAIN BODY .................................................................................................................................................4Introduction to business..........................................................................................................................4Marketing audit to acknowledge current market situation.....................................................................4Objectives of business organisation.........................................................................................................7Gather insight into target audience.........................................................................................................7Social media zones and vehicles..............................................................................................................7Formulation of experience strategy by using selected zones..................................................................8Formulation of an activation plan............................................................................................................8Manage and measuring ..........................................................................................................................9CONCLUSION...............................................................................................................................................9REFERENCES..............................................................................................................................................10
INTRODUCTIONMarketing is referred as a business activity that is initiated by a business company so thattheir services and products can be sold in large amount. With the help of marketing, popularity ofservices or products can be enhanced in a considerable manner. Marketing plan is referred as theimportant aspects of business plan as it benefits the company in gaining the attention ofcustomers in a proper manner (Batra and Keller, 2016). This is a detailed blueprint that specifiesthe advertising techniques for the next financial year. This report is written in context withWarren bakeries which is a London based small bakery offering cakes and desserts to theircustomers. This assignment will include information about concerned business, marketing audit,objectives of company etc. so that right kind of people can be targeted. Beside this, informationregarding vehicles, social media zone, activation strategy, monitoring and managing budget etc.is mentioned briefly.MAIN BODY Introduction to businessWarrens bakery is a London based small bakery which provides cookies, desserts andcakes to their customer base. Beside this, firm is popular for selling their sugar-free productssuch as cookies, desserts and cakes without sugar. Due to this, people from all age group preferto buy their products. This company was started in 2011 and performing well in local market.But as technology is getting advanced, people are becoming more dependent on it to performtheir basic activities and tasks. In this case, company is planning to enhance their social mediapresence so that large number of people can acknowledge their services. By preparing socialmedia plan, company can increase their customer base and revenues as they will acknowledgetheir needs and demands properly (Chaffey and Ellis-Chadwick, 2019). Marketing audit to acknowledge current market situationMarketing audit is referred to the way by which internal and external businessenvironment is evaluated in a proper manner. It is important for the business owner of WarrenBakery to perform market audit so that they can identify their strengths and weaknesses in aproper manner. In case of Warren Bakery, market audit is performed below:
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Enhancing Social Media Presence for Warren Bakerylg...
|11
|2532
|54
Social Media Plan for Warrens Bakerylg...
|9
|2558
|46
Social Media Plan for Warrens Bakerylg...
|10
|2845
|76
Marketing on Cake Box Assignment Samplelg...
|10
|2639
|104
Marketing Audit in Marshfield Bakery Assignmentlg...
|9
|2436
|321
Delicio Patisserielg...
|6
|801
|122