Marketing Plan: Opening A Coffee Shop In Cirencester, UK

MARKETING PLAN
Opening A Coffee Shop In Cirencester,
UK

Introduction
 Creating a business is one of the strategic steps that an
organisation needs to take before commencing the
project. In this project a coffee shop will be opened in
Cirencester, UK. For this establishment a coherent
marketing plan will be produced to demonstrate the
viability of the business idea. A Business model canvas
will be placed in the paper to understand the key
partner, strategic vision, customer relationship and many
more. Opening a coffee shop always required a extensive
planning regarding the designing of the shop and
arranging of suppliers for the coffee seeds. Fumar is the
company who is going to open the shop and in this
project all the possible aspects of the business idea have
been analyzed

Strategic vision
 The vision of this coffee
shop is to serve the
quality service to the
consumers.
 Apart from that,
different flavored
coffees will be produced
to the consumers
 Gaining the competitive
advantages in the
market by providing the
quality services.

Entrepreneur
 Idea: To set up a coming edge coffee
shop.
 Competency: The demand for this
coffee shop exists in the market.
 Resources: Capital from joint venture.
 Core values: Will serve quality service
at reasonable price.