Marketing Plan Marketing Plan 1 marketing plan [Document subtitle] [Date] [Company name] [Company address] [Date] [Company name] [Company address] Contents Introduction 1 Product 1 New Product development Process 1 Market Opportunities 1 External environment 2 Target Market Segmentation 3 SWOT Analysis 3 Market Research 4 Product 4 Price 4 Place 5 Promotion 5 References 6 Introduction The purpose of this paper is to highlight the marketing plan for a Canada based organization namely Canada Goose. Further, marketing plan of the organization are