Marketing Plan Marketing Plan Marketing Plan 1 Market Opportunities

Running head: Marketing Plan
MARKETING PLAN
[Document subtitle]
[DATE]
[COMPANY NAME]
[Company address]

Marketing Plan 1
Contents
Introduction................................................................................................................................1
Product.......................................................................................................................................1
New Product development Process........................................................................................1
Market Opportunities.................................................................................................................1
External Environment................................................................................................................2
Target Market Segmentation......................................................................................................3
SWOT Analysis.........................................................................................................................3
Market Research.........................................................................................................................4
Product.......................................................................................................................................4
Price............................................................................................................................................4
Place...........................................................................................................................................5
Promotion...................................................................................................................................5
References..................................................................................................................................6

Marketing Plan 2
Introduction
The purpose of this paper is to highlight the marketing plan for a Canada based
organization namely Canada Goose. The company is present in the retail clothing segment of
the nation and mainly manufacture winter clothing. Further, marketing plan of the
organization are discussed below:
Product
Canada Goose clothing organization mainly deals in providing wide winter clothing
range to the men, women and kids present in the international environment. Most famous
product of Canada Goose are its jackets and parkas. The company has earned unique selling
proposition in the market by providing optimum quality winter clothing to people in the
environment (Canada Goose, 2020).
New Product development Process
The new product development process for Canada Goose involves that the company
should aim to enter in summer clothing trend segment as well. Summer offer better variety of
products to the customers, and with unique range of winter collections, it is believed that the
customers would like the summer range offered by the company (Magalhães, et. al., 2020).
Market Opportunities
 Market Penetration: It involves that the organization should sell more products in the
same market. This means that the company should focus on increasing the sales of
same products in the current market by providing better services to the customers like
loyalty schemes or special pricing etc. (Wood, & Jobber, 2016).