Marketing Plan for IKEA: History, Vision, Values, Product Portfolio, Competitors, Internal and External Analysis, Current Marketing Strategies
VerifiedAI Summary
This marketing plan for IKEA provides an overview of the company's history, vision, values, product portfolio, competitors, internal and external analysis, and current marketing strategies. It discusses IKEA's global presence, affordable prices, and modern architectural designs. The plan also analyzes potential competitors in New Zealand and evaluates the impact of key factors on IKEA's business and marketing communication effectiveness. Additionally, it explores IKEA's segmentation strategy and promotional strategies to effectively communicate the brand to New Zealand consumers.