Marketing Plan Portfolio
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Added on 2019-12-04
Marketing Plan Portfolio
Added on 2019-12-04
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MARKETING PLANPORTFOLIO
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................4SITUATIONAL ANALYSIS .........................................................................................................5OBJECTIVES................................................................................................................................10STRATEGY ..................................................................................................................................10MARKETING MIX ......................................................................................................................11IMPLEMENTATION AND CONTROL .....................................................................................13CONCLUSION .............................................................................................................................13REFERENCES..............................................................................................................................14
ILLUSTRATION INDEXIllustration 1: PESTEL analysis.......................................................................................................6
INTRODUCTION Entering in new market is not an easier task. This is because, on doing this manager offirm will have to prepare a thorough plan with regard to the same. But, if manager will notprepare the same at that time impact of this will be seen on sales and profitability relatedcondition of enterprise. Atlantic Quench Cranberries Inc. is the agricultural cooperative companyjuice company which operates its operation in Northern American region. The firm has itsfunction in UK (United Kingdom) too and it is enjoying great success in respective market.Enterprise was formed 80 year ago by 3 cranberries growers which belongs from Massachusettsand New Jersey. Furthermore, the company is owned by 46 grapefruit farmers and 630 cranberryfarmers (Atlantic Quench Cranberries Inc, 2016). Here, majority of owner of company plays therole of supplier to enterprise. In Northern American region, cited firm has become leadingmanufacturer of canned and bottled juice drinks. Hence, the firm has found successful in termsof establishing its unique brand image in market where it is conducting its operation. Besides this, there are range of products being offered by manager of cited firm. Itconsists of Cranberry original juice, Cranberry mixed juice drink, juice max and many othervarieties of juices etc. The product which firm offer is high in nutritional value. Furthermore,Atlantic Quench Cranberries Inc gives importance to freshness and taste of produced product.Thus, it plans its production operation on the basis of given aspect only (Wilkinson, 2013). Inaddition to this, firm give value to health aspect thus it makes the production of such type ofjuices which can be drink by those buyers who are more concious towards their health. Thus,from this it can be depicted that Atlantic Quench Cranberries Inc gives priority to nutritioncriteria. Furthermore, along with fruit juices firm also make production of dried fruit snacks.This is done with an aim to increase existing base of buyers in an effective way. Given thing ishelping a lot to the firm with regard to make improvement in the sales and profitability relatedcondition of enterprise (Douglas and Craig, 2011). This report will showcase the marketing plan of Atlantic Quench Cranberries Inc. Here,the manager of firm is planning for expanding its operation in United Kingdom market with itsexisting product. Here, UK market is taken into consideration because citizens of given countryare highly conscious towards their health. Moreover, increasing issue related with obesity isforcing buyers in terms of making changes in their eating habit. Hence, if Atlantic QuenchCranberries Inc expand its function in given market then there are greater chances that sales and
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