Marketing Plan for The Organic Store: A Comprehensive Overview

The assignment provides a comprehensive marketing plan for "The Organic Store," a proposed organic food store in London, UK. The plan outlines the business's core aspects, including the products offered (organic food and drinks), pricing strategy (penetration pricing), and promotional activities (social media marketing). The report also includes a SWOT analysis, highlighting the store's strengths (high-quality products), weaknesses (market competition), opportunities (rural expansion), and threats (Brexit impact). Furthermore, the report details the target market (residents of London), market segmentation, and competitive analysis, identifying key competitors such as Graze, Farmdrop, and Planet Organic. The financial aspects, including the initial investment of £2500, are also covered. The assignment also outlines the objectives, vision and marketing mix, including the company's mission to become a leader in the food industry by offering healthy food options. The marketing plan emphasizes the importance of a strong brand image and customer satisfaction to achieve the business goals.

MARKETING PLAN POSTER
INTRODUCTION
“The Organic Store” is the new business idea which was
established within UK. Further, it is a grocery store where
only organic food items will be offered to their customers.
Also, company place offer the customized products because it
has a strong suppliers within a country who are able to meet
the defined aim.
Vision: To transform the food industry into health as well as
sustainable socially response business.
Mission: To become a leader in food industry by offering
high quality products at low and affordable rates.
Objectives: The objective of The Organic Store is to increase
the market share and supply the best variety of food products
to their customers in order to raise the business brand image.
SWOT ANALYSIS
Strengths- The company offers high quality organic
food at low price.
Weakness – there is stiff competition in market as
many other firms already offers organic food products.
Opportunity- the company can operate in rural areas
and provide food products.
Threats – in future due to brexit there may be negative
impact on firm growth.
MARKETING MIX
Particulars Description
Product The new business will offer
range of food and drink products
which includes coffee, avocado
products etc.
Place The Organic Store will be located
in London, UK.
Price The company uses penetration
pricing style that helps to
increase the customer base.
Promotion It will uses social media
marketing strategy in which
Facebook and Twitter are two
main platforms.
TARGET MARKET
Segmentation: It segment the people on the basis of
demographic information. Such that as per the age, it
segment the people whose age is in between 12 to 60.
Further, its main target market will be residence of London,
UK who can easily afford the product easily.
Targeting: The Organic Store target the products on the basis
of differentiated marketing in order to differentiate the
product from others.
Positioning:-, The company will offer special discount to first
10 customers which in turn helps to increase the overall
brand image
INVESTMENT AND FINANCE
The total investment needed to start this business will
be £2500.
REFERENCES
Books and journals
Xu, X., 2020. Compose the Business Plan. In Introduction
to Entrepreneurship (pp. 139-163). Springer, Singapore.
Jones, J.A. and Georges, S.V., DEVELOPING A
BUSINESS PLAN FOR FARMER ASSOCIATIONS.
COMPETITORS
There are various competitors in this industry such as
Graze, Farmdrop, Planet organic, etc.