Marketing Plan: Place Strategy & Distribution for Skydiving Company

This report details the 'place' aspect of a marketing plan for a Skydiving Company, emphasizing the importance of distribution and location for service accessibility. It discusses the choice between direct and indirect supply, advocating for direct contact due to the nature of skydiving training. The plan highlights using the company website and social media to broaden market reach and maximize profits. The report references strategic marketing planning and information basis of marketing planning to underscore the importance of a well-defined place strategy in the overall marketing efforts of the Skydiving Company. Desklib provides access to this and many other solved assignments.

Running head: Marketing plan 1
MARKETING PLAN
STUDENT’S NAME
COURSE
UNIVERSITY
DATE

Marketing plan 2
Place
This sector shall deal with the distribution and location of the company's product and services in
an appropriate way to enhance easy accessibility by the target consumers in the external
competitive market environment (McCamley & Gilmore, 2018). The company can choose to
supply its products and services directly to the customer or indirectly through the use of
intermediaries. For the company to have a wider market for their products, it shall involve a third
party, who will then resell the product to the final consumer (McCamley & Gilmore, 2018). This
strategy minimizes the pressure of directly supplying the company's product to final customers
since the intermediaries play a very crucial role saving the company some costs that might have
been incurred in reaching the final consumers. However, by using this means of distribution, the
organization shall lose a personal interaction with the customer hence losing the market for its
services. Therefore, according to the Skydiving Company, it will need to provide a direct supply
of its products and services to its client because its service needs direct contact between the
trainer and trainee.
Also “place” as a marketing strategy has provided the location of the business hence offering
enough information concerning the organization (Tomczak Reinecke & Kuss, 2018). Skydiving
Company shall avail its basic information regarding its products through organization website
platform and through social media which shall enable it to have an access to a wide market
which in return leads to profit maximization.

Marketing plan 3
References
McCamley, C., & Gilmore, A. (2018). Strategic marketing planning for heritage tourism: a
conceptual model and empirical findings from two emerging heritage regions. Journal of
Strategic Marketing, 26(2), 156-173.
Tomczak, T., Reinecke, S., & Kuss, A. (2018). The Information Basis of Marketing Planning
Marketing planning. In Strategic Marketing (pp. 19-48). Springer Gabler, Wiesbaden.