Report On Marketing Plan Of McDonald's

   

Added on  2020-01-28

12 Pages3843 Words58 Views
Marketing Principles1
Report On Marketing Plan Of McDonald's_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Various elements of the marketing process...........................................................................31.2 The benefits and costs of a marketing orientation.................................................................42.1 Analyse micro and macro environment.................................................................................42.2 Propose segmentation criteria................................................................................................52.3 Choose targeting strategy.......................................................................................................62.4 Positioning option..................................................................................................................72.5 How the buyer behaviour affects marketing activities in different buying situation.............73.1 How the product should developed to sustain competitive advantage..................................83.2 How distribution is arranged..................................................................................................93.3 Pricing strategy as per marketing conditions.........................................................................93.4 Plan and recommended marketing mixes to achieve objectives............................................93.5 How promotional activities should be integrated to achieve marketing objectives.............10TASK 2..........................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................122
Report On Marketing Plan Of McDonald's_2
INTRODUCTIONMarketing means different activities of a company which are associated with exchangingof goods and services to different consumers. It plays a significant role in the organisation toattain goals and objectives of the company, in a competitive environment. marketing activitiesalso covers different aspects such as reporting, advertising, promotion of goods. The report will also discuss different elements of marketing mix and their procedure.While the researcher also focuses on the understanding of the concept of segmentation, targetingand positioning of products related to the cited organisation namely. McDonald's. The reportwould also assists in developing marketing plan of McDonald's will also be discussed in detail.TASK 11.1 Various elements of the marketing processMarketing is the process and study of exchange relationships. It is also defined as thestudy or an activity and set of institutions and also includes a process for creating,communicating , delivering and exchange of offers that have value for customers, clients,partners and society at large (Dann, 2010). Mc Donald's is a food restaurants chain founded inAmerica (Tanner and Raymond, 2010) .The process of marketing followed by Mc Donald's areas follows:1.analysis of situation- By analyzing the situation and market opportunities , Mc Donald'shas an opportunity to find about the current and future market trends and also about thecurrent resources and capabilities and internal and external environment. Mc Donald'salways conducts an analysis to have a knowledge about its strengths and weaknessesabout mc puff amd mc flurry, so that it can implement any kind of changes in it. 2.Marketing strategy- it is the next step which involves to target its customers for itsproducts and services (Frederiksen and et.al, 2013). It means Mc Donald's will distributethe market in different parts based on various aspects and then selecting the best one forits products and services like hamburger, french fries etc. company has selected topromote its products through advertisements , mails etc.3.decisions regarding marketing mix decision- the marketing mix decisions are tacticaltools used to attract customers , beat its competition , increase its sales and to provide a3
Report On Marketing Plan Of McDonald's_3
better value for its customers ). Company has adopted 4 Ps of marketing in order toachieve goals . The 4Ps are price , product , place and promotion.4.Implementation and control- it is the fifth and last element in the marketing processwhich involves the assessment of what the have planned and performing the workdiligently through out the production process in order to satisfy the needs and wants ofcustomers. It means that Mc Donald's have implied a strategy to have a control over itsproduction of Mc puff to make it more tasty and healthy, which can attract customers.1.2 The benefits and costs of a marketing orientation Product orientation is the process which involves when the business of an organisationmakes its products affordable and available to its end users. The company namely McDonald's isone of the largest food chain company in world always focuses to offer its products at low pricesso that customers can have access to its food products , for example, Mc puff , French fries andhamburger are sold at very low prices (Tanner and Raymond, 2010). Market orientation is aconcept where business focusses on to deliver its products according to the needs ,desires andrequirements of customers. McDonald's aims at to render it products according to its end users,like company sells hamburger according to taste of its customers which includes vegetarian andnon. Veg. The company is of opinion that markets orientation is best because :1.It has the benefits of focusing and meeting needs and wants of customers.2.McDonald's desire is to make customers feels that in this organisation , customers are thefirst priority.3.Customers needs are the core of all firms activities.4.McDonald's is benefited with market orientation because it thinks this is the customercentric process, which enhances the value and loyalty towards its customers. 5.It gives competitive advantage to McDonald's over its competitors.2.1 Analyse micro and macro environmentThere are two external marketing environments, such micro and macro environment. Itinfluences the decision making powers of an organisation. McDonald's operates its business in aenvironment , which consists of macro and micro environment, which has a effect on thedecisions made by company (Tanner and Raymond, 2010).4
Report On Marketing Plan Of McDonald's_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Varied Marketing Concepts Report | M.C. Donald’s
|16
|4461
|171

Marketing Principles of Mc Donald : Report
|22
|7255
|214

MC Donald's 5 TASK 14
|15
|4416
|157

Marketing Techniques and Principles of McDonald | Report
|13
|4102
|69

(solved) Marketing Principles McDonald's
|15
|5194
|36

Report On McDonald's Use Of Marketing Mix
|13
|4080
|64