Marketing Plan for Shop Veg: Segmentation, Targeting, Positioning, and Strategy

MARKETING
MANAGEMENT

BACKGROUND AND
RATIONALE OF THE
BUSINESS
• Shop Veg is one of the m-commerce online vegetable store
• This will be providing the customers with various kinds of
vegetables in the market which will be beneficial for gaining
competitive advantage
• There will be availability of the different offers along with
discounts for the customers who will be purchasing the
different goods and services from the m-commerce company
• This will help the different sellers of vegetables to come
together in single platform for selling various vegetables at
fixed price

MACRO AND MICRO ENVIRONMENTAL
ANALYSIS
PESTEL ANALYSIS
Political Factors
• Politically stable economy
• There is no such kind of uncertainty
Economic Factors
• The GDP rate is high in nature
• Economy is diversified
Social Factors
• High standard of living
Technological Factors
• Innovation skills is strong and this will be
beneficial for the firm
Legal Factors
• Strict legal rules and regulations
Environmental Factors
• Different environment rules and regulations
SWOT ANALYSIS
Strengths
• The range of the product is the first strength wherein the vegetable products will
be crossing the range of about 18000 vegetables
• The exotic range of the vegetables will be easily available in the nearby
neighbourhood stores which will be catering to the needs of the customers
Weaknesses
• The variable cost is huge in nature
• There can be different cancellations of the orders which can affect the overall
profitability of the firm
Opportunities
• Scope of Expansion
• Increase in growth in m-commerce store
Threats
• Huge competition in the market
• Retention of the customers is difficult