Effective Marketing Plan: Mission, Objectives, and Vision for Business Success

MARKETING PLAN 1
: Dr. Mack

MARKETING PLAN 2
Marketing Plan
I reckon that marketing plan should include three important characteristics.
1.) Mission
2.) Objectives
3.) Vision
These essential tools play pivotal role in every firm to achieve their goal. Regardless, it’s
a small entity which is managed by single person or any multinational companies
operated by thousands of employees gives an outline to their employee, target market and
also most importantly to the stakeholder. Any corporation or organization nonetheless it’s
profitable or non-profitable for instance Google ,Apple, Samsung ,Nike , Red Bull, Tata ,
Honda or Mercedes and many more all these big organizations have their own mission,
objectives and vision. All companies need a mission which will lead to accomplish the
vision of the company. Whereas, objectives are the actions we take in order to achieve
the aim of the organization.
Companies objectives includes different strategies like Situation Analysis ,Market
research, Target market, Positioning, Competitive analysis, Market strategies, Budget and
Metrics.
 Situation analysis allows companies to have an insight of relevant data on sales,
costs the market and the microenvironment. Also includes segmentation, market

MARKETING PLAN 3
forecast, customer information and market need analysis. Corporations also use
this information to carry out the strength, weakness, opportunities and threats of
the company. (Kotler and Keller, 2016)
 Market Researches enables all companies to see their market size, product sales
are growing or decline as per current trends.
 Most importantly to see who is the target market followed by another strategy to
see what makes ones product and services different than others .
 What improvements need to implement to increase the sales and always have the
track of the products success in the market to see the performance of the product
in the market. Metrics help to improve company’s competitive position and also
helps them to improve and provides the ability to succeed.
I believe these tools are important for any company as it provides insight of company’s goals,
their values and also allows reaching out to the target audience with their company product and
services.
Dashboard is more likely to measure many things; primary objective is to see if a firm is
attaining their customer acquisitions and value performance. Whereas, metrics demonstrate
Marketing effectiveness, efficiency and financial value. For instance, it is hard to look on Gross
margin and net profit of the companies together so need to find metric for dashboard which will
provide the insight of the company revenues by one glance. First and foremost dashboard should
also help employees in decision making by showing their past performances and their present
performances. For instance, Sales dashboard provide an instant insight of the business; also
shows the target sales. It also allows employees to monitor their work on daily basis. there are
some examples of sales Dashboard;