Marketing Plan Mix for Target Market Segment

Running head: MARKETING PLAN
MARKETING PLAN
Name of Student
Name of University
Author Note

MARKETING PLAN1
4.2.3 Marketing Plan mix of the year to attract a new Target Market Segment
Through the efforts of their marketing, they want to attract ideal customers who are
the target audience to sell their products or services. To create a content that connects the
people they need to understand their targeted audience, words that are spoken, benefits
enjoyed by them and why should they hire their services and product.
The above knowledge assists the actions of the marketing team when the latter is
documenting it in the form of a marketing persona.
Details about the target audience, their whereabouts regarding who, when, why,
where and what, along with the understanding of the information related to general graphics
such as job title, business size, gender job function, needs, challenges, team size as well as
pain points are all documented in the marketing persona for the future use of the company.
The main goal is to draw the attention of the customers who share similar desire,
goals, challenges, and pain points as one of their best customers.
They ask the following questions to themselves:
 Who are the existent best customers?
 What are the qualities that the customers share amongst them?
 What are the reasons that these customers have searched for a solution related
to our product and service?
 What urged them to buy our product?
 What will the customers gain by selecting us despite a fierce competition?
From this point craft, the statement of the target audience:

MARKETING PLAN2
{Insert the name of the company} create a content that will attract the customers
{ Insert the targeted audience} so that they are able { what will be the desired outcome} to
improve.
For instance, the statement of a target audience for Vault Games should look like this:
Vault Games create content that attracts marketing managers who are professional so
that they can organise themselves better than before.
In the meantime, the above framework will assist their marketing team in devising
effective content. They can make use of this process to start. To efficiently document the
details of the target audience, they can research the latter to frame a marketing persona.
Customer Survey should be Launched
To connect with their best customers, they should analyse why current customers are
hiring their product 1.
Tools like Survey Monkey or Polldaddy should be used to ask the following questions
from the customers:
 The primary reason that is used by you{Insert the name of product or service}
 Why did you choose this over others {Insert your product}
 What difference is the product or service making in your life?
 What would you used if you didn’t use the mentioned product and service?
What alternative would you go for if the product or the service is not available
anymore?
 How would you explain the product or service to others?
 What benefit is provided to you by the product? What is the primary benefit of
the product or service that you are using?