Marketing Plan Assignment (Solved)

Marketing plan

EXECUTIVE SUMMARY
Marketing plan is a formal structure, which involves various marketing concepts along
with policies that are required to formulate a kind of policies in order to built strategic outcomes
in given period of time. This involves making a productive structure which includes tools or
techniques that are mainly required to excess to internal and external capabilities of the firm.
This report has covered various concepts or theories such as SWOT, pestle which has revealed
on competitive position of a business firm in a Australia. Also, marketing plan of the report has
put its focus on understanding of a problem statement and identification of a problem or issue
which business entity can faced in a given region. Also, report has also put its focus on
implementation and campaign evaluation of a marketing plan for a given organisation. Along
with this, competitive and customer analysis has also been covered or measured to gather
possible outcomes out of a given report or structure. In contrary, report has also included
marketing mix, smart objectives and budget allocation to identify valuable resources that are
required to make accomplishing defined goals or objectives in given point of time. Overall,
report has been carried on identifying opportunities for a business firm to introduce their product
or service in specific business environment.

Table of Contents
INTRODUCTION...........................................................................................................................3
Situational analysis..........................................................................................................................3
a) Company analysis...................................................................................................................3
b) Pestle analysis.........................................................................................................................3
c) Competitive analysis...............................................................................................................5
d) Customer analysis...................................................................................................................6
e) SWOT and TOWS analysis....................................................................................................6
Problem statement: ..........................................................................................................................7
Target Market Identification: ..........................................................................................................8
Objectives........................................................................................................................................9
Marketing mix:...............................................................................................................................10
Budget allocation: .........................................................................................................................11
Implementation and Campaign Evaluation....................................................................................12
CONCLSUION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing pan is a formal report that helps in outlines own marketing strategy for a
coming period of time such a quarterly, weekly or monthly. Marketing plan will include: an
overview of the business marketing and advertising goals. A description of your business current
marketing position. In current period of time, marketing plan is used to convey strategy which is
important for business firm to build profit at a higher edge (Kozlenkova and et. al., 2014). This
report will cover on Musiclens which is an unique smart-glasses that speaks to music lover,
trendsetters and those who are busy to engages in the lifestyles. The purpose of this report is to
introduce unique product's of a Musiclens in the Australian market in 2019. Also, purpose is to
know ho product is suitable to be launch in the Australian market. There will be a
comprehensive analysis along with the discussion on various theories, models etc. Also, report
will also put its focus on company analysis, Pestle analysis, competitive analysis, customer
analysis, SWOT analysis etc. Also, problem statement, SMART objectives will also be set and
marketing mix. Lastly, this report will also put its major focus on preparation of the budget
allocation along with implementation and evaluation of a marketing plan.
Situational analysis
a) Company analysis
Musiclens is a technology company which helps in providing musical devices, which also
smart glasses. This business firm is headquartered in the China. The companies main products ar
comprises of music glasses and allows listen to music, radio tuning, answer phone calls and also
made GPS navigation sources (Jotwani, 2014). Main product of Musiclens is their bone-
conduction audio glasses with better efficiency and also quality assurance to their customer.
Musiclens, in the present have almost 6 million customer at one place and have potential to
acquire more customer in the different regions such as Australia or UK.
b) Pestle analysis
Pestle analysis is used to analyse and evaluate the current market conditions. With the
help of PESTEL analysis external market conditions and environment can be analysed in the
systematic and coordinated manner. As this analysis will be used to identify the strength and
weakness, so that better plans can be made the management of Music Lens. After conducting