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Marketing Plan – Wood Ford Folk Festival

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Added on  2020-10-22

Marketing Plan – Wood Ford Folk Festival

   Added on 2020-10-22

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Marketing plan – Wood fordfolk festival
Marketing Plan – Wood Ford Folk Festival_1
Executive summaryThe Wood ford folk festival is an annual music and culture festival held near the semi rural town. The research has covered by the aims and objectives of the company to attract customers towards the company. It has provide the effective and valuable music festival to their customers and peoples. In that research has followed the current international visitor market and marketing strategies. For analysis external and internal factors used by the SWOT analysis and PESTLE. With the help of those company has able to know about the factors which has impact to their work and its culture. The research has done by the marketing objectives and target segment. The marketing mix helped for the make strategies for the attracting customer who has international visitors. The budget helped for managing the effective and valuable for present the future expenses. The research has covered by the recommendations and monitoring or reviewing method in effective manner.
Marketing Plan – Wood Ford Folk Festival_2
Table of ContentsExecutive summary.........................................................................................................................2INTRODUCTION ..........................................................................................................................4MAIN BODY...................................................................................................................................4PHASE ONE: GOAL SETTING ....................................................................................................4Mission statement .......................................................................................................................4International visitor goals ...........................................................................................................4PHASE TWO: SITUATIONAL REVIEW ....................................................................................5Marketing strategies ...................................................................................................................5SWOT Analysis .........................................................................................................................5Competitive positioning analysis ...............................................................................................6PHASE THREE: STRATEGIES FORMULATION ......................................................................8Marketing objectives and target market segment .......................................................................8Marketing plan mix ....................................................................................................................8PHASE FOUR: RESOURCES ALLOCATION ..........................................................................10Budget ......................................................................................................................................10Non financial Resources implications.......................................................................................10Monitoring and reviewing ........................................................................................................10RECOMMENDATIONS...............................................................................................................11CONCLUSION .............................................................................................................................11REFERENCES .............................................................................................................................12Appendix .......................................................................................................................................13
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Title: marketing plan for attracting potential customers as international visitors towards themusic festival. A report is based on “Wood Ford Folk Festival”.INTRODUCTION The report is based on marketing plan as marketing plan is basically a plan which statedall things which helps to give the right direction of the event. As it define and create thesystematic and effective steps which help to give direction. It includes all the way making theevent run in the right way. As this report covers the marketing plan of Woodford folk festival asit is an annual music and cultural festival near the semi –rural town of Woodford, 72 km north ofBrisbane, Queensland, Australia. In Australia, it is one of the biggest annual cultural events.Approximately 125000patrons attend the festival every year. Approximately 2000 performersand 438 events are programmed featuring local, national and international guests. This reportwill cover the marketing plan as it covers the goals objectives of Woodford folk festival. It willalso cover the marketing strategies and SWOT analysis which helps to identify strength,weakness, threat, opportunity. Also it will identify all the external factors with the help ofPESTEL analysis. It will cover the marketing objectives and target market segments andmarketing plan mix also it will prepare the budget and lastly it will review monitor it. MAIN BODYPHASE ONE: GOAL SETTING Mission statement The mission of Woodford Folk Festival is to provide the guest with excellent faculty andalso to provide the audiences wide variety of performances so that to grab large extent. And oneof the biggest missions is to grab international visitors to the festival over the next 3 years. Alsoits mission is to be the largest gathering of artists and musician in Australia. And also to makeeach and every event successful.
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