Assignment || Marketing Plan

RUNNING HEAD: MARKETING PLAN 0
Marketing February 20
2020

MARKETING PLAN 1
Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................3
Evaluation of marketing opportunities for Adventure Hire Company............................................3
Organizational objectives.............................................................................................................3
Threats and returns in the selection process.................................................................................4
Adventure Hire Company’s SWOT & GAP Examination..............................................................4
Adventure High Company has a few sets of mission and values................................................4
SWOT Examination.........................................................................................................................5
Strength....................................................................................................................................5
Weakness..................................................................................................................................5
Opportunities............................................................................................................................5
Threat........................................................................................................................................6
Gap analysis.................................................................................................................................6
Two possible alliances.....................................................................................................................8
Product or service groupings........................................................................................................8
Advantages...............................................................................................................................8
Disadvantages...........................................................................................................................8
Promotional alliance....................................................................................................................8
Advantages...............................................................................................................................8
Disadvantages...........................................................................................................................9
Feasible marketing strategies...........................................................................................................9
Pricing, placement, and promotion..............................................................................................9
Marketing mix...............................................................................................................................10

MARKETING PLAN 2
Target market segmentation..........................................................................................................10
Marketing strategies and metrics...................................................................................................10
Marketing metrics......................................................................................................................11
Conversion rate.......................................................................................................................11
Return on investment..............................................................................................................11
Tactical plan...................................................................................................................................11
Work schedule............................................................................................................................11
Implementing marketing strategies............................................................................................11
Budget........................................................................................................................................13
Legal and ethical........................................................................................................................14
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

MARKETING PLAN 3
Executive summary
Recently Western Australia declared a tourism movement with Adventure high company. The
promotional operation theme was to endorse Western Australia as a road trip state. Adventure
high company's core business is to provide cars to tourists. Adventure high company tries to
deliver quality goods and services. The company also desired to move onward purposefully by
maintaining its quality in the market. Adventure high company is all set to promote Western
Australia as a road trip state. The company is a little worried because overseas visitors are
coming and will be driving in remote areas without adequate or appropriate resources with them.
After thinking for a long time adventure high company has considered adding survival kit
products for mutual aid. Survival kit products will keep visitors and vehicles both safe. Later
adventure high company was concerned about new marketing strategies, marketing mix, and
marketing campaign budget. Later they hired a marketing consultant to prepare for new
marketing strategies, marketing mix, and budget.