Marketing Plan for Vestas Wind Systems in Melbourne, Australia

Marketing Plan

TABLE OF CONTENTS
Executive Summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................4
Marketing Plan.................................................................................................................................4
Background..................................................................................................................................4
Situational Analysis.....................................................................................................................5
STP (Segmentation Targeting Positioning) Model......................................................................9
Marketing Mix...........................................................................................................................11
Strategies....................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

Executive Summary
Vestas Wind Systems A/S is one of rising wind power instruments manufacture in the
world. Organisation started business from Denmark and in later stage expand in different part of
globe. Firm has number of manufacturing units in Denmark, Germany, The Netherlands,
Taiwan, India, Italy, Romania, The United Kingdom, Spain, Sweden, Norway, Australia, China,
Brazil, Poland and the United States. There are 25000 workforces that firm use in operations and
services. Company manufacture wind turbines and setup in different area which focuses on
providing green energy to world and aim to reduce pollution. Report highlights about situation of
Vestas in Melbourne, Australia and also describes a market plan associated with it. It gives
details about internal and external factors drivers that impact on growth of organisation such as
political stability, workforce skilled etc. It also explain the way in which STP (Segmentation,
Targeting, Positioning) done by the firm in changing business and expand business. Marketing
Mix describe about different elements which can be use and utilise for successful run of the
business such as Product, Price, Promotion etc. Strategy also setup by the firm in order to
properly target customer and increase profit share.
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INTRODUCTION
Marketing Plan refer to list of all the process and activities that are use by organisation to
attract customer and sales product as well as services in market. Vestas Wind System is one of
leading wind Energy Company in Australia. Report highlight about marketing plan to target
customer of Melbourne and Sydney. External analysis evaluates factors such as politics and
economics that can become positive or negative in growth of the firm. SWOT/Tows analysis
again helps understanding internal situation of the firm. STP and Marketing use to set strategy of
the firm.
Marketing Plan
Background
Vestas Wind Systems is Denmark originated firm and founded in the year 1945 by Peder
Hansen with the vision of electronic instruments in the world and in later stage become one of
the powerful for supplying wind turbines. Organisation runs business in different part of globe
such as UK, Australia and US etc. Firm employed 25000 people for its business. In 2013
organisation was largest wind providing firm in the world. In the year 2019 company has setup
66,000 wind turbines in different part of global and also 12 countries now become production
houses of its product. Firm forecast condition of country that can able to produce wind energy
and according to it setup their operations. Continuously vanishing of natural resource again
changes focus of government towards green energy and hence it becomes opportunity for the
firm to expand business and increase its market share.
Mission
Organisation mission is to provide quality energy solution that can profit to buyer’s as
well as globe.
Objective
Vestas Wind Systems objective is to become Global leader by providing best quality
product and services (Wind Power Plant and service solution).
SBU Objective
 Organisation is focusing in increasing profit share in emerging as well as mature market.
 Target all business related to wind energy services.
 Decrease in levelised price of energy.
 Enhance operation of the firm.
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