Marketing Plan for Vestas Wind Systems in Melbourne, Australia
VerifiedAdded on 2023/01/04
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AI Summary
This marketing plan focuses on Vestas Wind Systems, a leading wind energy company in Australia. It provides an overview of the company's background, mission, and objectives. The situational analysis evaluates external factors such as demographics, economics, technology, culture, and politics. The STP model is used to target customers in Melbourne, Australia. The plan also includes the marketing mix and strategies to increase profit share.
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