Marketing Plan for Planting Festival
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AI Summary
This marketing plan focuses on attracting people with disabilities to participate in the Planting Festival and promoting social and environmental awareness. It discusses the current situation analysis, internal and external analysis, and marketing strategies.
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0Running head: MARKETING PLAN
MARKETING PLAN
Name of the University
Name of the Student
Author’s Note
MARKETING PLAN
Name of the University
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Author’s Note
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1MARKETING PLAN
Executive Summary
It is important to understand that each and every individuals have the right to
participate in all societal activates without any sort of discrimination. People who are disable
by their natural birth are already discriminated physically or mentally. Hence, endeavours are
essential to motivate them and make them feel that they are parts of the society as a whole
like other human beings. In order to ensure that, it is important to help them participate in
events or programs that every other common people possess the privilege to participate.
Moreover, the crucial aspect of concern is not only to ensure the involved of people who are
disable but also to engage them I activities that may render social benefits as well as
environmental welfare. Effective marketing plan is also necessary for companies or
organizations that endeavours to implement such initiatives. The report delved into the aspect
of plantation and who the people with disabilities can be attracted towards becoming
attendees of such festivals. It is been found that the events is taking place over the years and
it possess a good reputation on this respect. So it already possess a brand value which an
effective tool in attracting people. Moreover, it is been found that an efficient marketing plan
can be developed which will guarantee that the probability of the attendees will rise in terms
of not only people with disabilities but also such social and environmental welfare initiatives
should also be appreciated by the mass as a whole in the long run if implemented
appropriately.
Executive Summary
It is important to understand that each and every individuals have the right to
participate in all societal activates without any sort of discrimination. People who are disable
by their natural birth are already discriminated physically or mentally. Hence, endeavours are
essential to motivate them and make them feel that they are parts of the society as a whole
like other human beings. In order to ensure that, it is important to help them participate in
events or programs that every other common people possess the privilege to participate.
Moreover, the crucial aspect of concern is not only to ensure the involved of people who are
disable but also to engage them I activities that may render social benefits as well as
environmental welfare. Effective marketing plan is also necessary for companies or
organizations that endeavours to implement such initiatives. The report delved into the aspect
of plantation and who the people with disabilities can be attracted towards becoming
attendees of such festivals. It is been found that the events is taking place over the years and
it possess a good reputation on this respect. So it already possess a brand value which an
effective tool in attracting people. Moreover, it is been found that an efficient marketing plan
can be developed which will guarantee that the probability of the attendees will rise in terms
of not only people with disabilities but also such social and environmental welfare initiatives
should also be appreciated by the mass as a whole in the long run if implemented
appropriately.
2MARKETING PLAN
Table of Contents
Executive Summary...................................................................................................................1
1.0 Introduction..........................................................................................................................4
1.1 Aim...................................................................................................................................4
1.2 Scope................................................................................................................................4
1.3 Company Background......................................................................................................5
2.0 Current Situation Analysis...................................................................................................5
2.1. Internal Analysis.............................................................................................................6
2.2 External Analysis.............................................................................................................7
2.2.1 Political.....................................................................................................................7
2.2.2 Economic...................................................................................................................8
2.2.3 Social.........................................................................................................................8
2.2.4 Technological............................................................................................................9
2.2.5 Environmental...........................................................................................................9
2.2.6 Legal..........................................................................................................................9
2.3 Market Analysis.............................................................................................................10
3.0 SWOT Analysis.................................................................................................................10
4.0 Market Segmentation.........................................................................................................11
5.0 Target Market.....................................................................................................................14
6.0 Market Positioning.............................................................................................................14
7.0 Objectives...........................................................................................................................15
8.0 Marketing Strategies..........................................................................................................17
Table of Contents
Executive Summary...................................................................................................................1
1.0 Introduction..........................................................................................................................4
1.1 Aim...................................................................................................................................4
1.2 Scope................................................................................................................................4
1.3 Company Background......................................................................................................5
2.0 Current Situation Analysis...................................................................................................5
2.1. Internal Analysis.............................................................................................................6
2.2 External Analysis.............................................................................................................7
2.2.1 Political.....................................................................................................................7
2.2.2 Economic...................................................................................................................8
2.2.3 Social.........................................................................................................................8
2.2.4 Technological............................................................................................................9
2.2.5 Environmental...........................................................................................................9
2.2.6 Legal..........................................................................................................................9
2.3 Market Analysis.............................................................................................................10
3.0 SWOT Analysis.................................................................................................................10
4.0 Market Segmentation.........................................................................................................11
5.0 Target Market.....................................................................................................................14
6.0 Market Positioning.............................................................................................................14
7.0 Objectives...........................................................................................................................15
8.0 Marketing Strategies..........................................................................................................17
3MARKETING PLAN
8.1 Product...........................................................................................................................17
8.2 Price................................................................................................................................17
8.3 Promotion.......................................................................................................................18
8.4 Place...............................................................................................................................18
8.5 People.............................................................................................................................18
8.6 Physical Attributes.........................................................................................................19
8.7 Process............................................................................................................................19
9.0 Action Plan (Gantt chart)...................................................................................................19
10.0 Marketing Budget.............................................................................................................21
11.0 Conclusion........................................................................................................................22
12.0 References........................................................................................................................23
8.1 Product...........................................................................................................................17
8.2 Price................................................................................................................................17
8.3 Promotion.......................................................................................................................18
8.4 Place...............................................................................................................................18
8.5 People.............................................................................................................................18
8.6 Physical Attributes.........................................................................................................19
8.7 Process............................................................................................................................19
9.0 Action Plan (Gantt chart)...................................................................................................19
10.0 Marketing Budget.............................................................................................................21
11.0 Conclusion........................................................................................................................22
12.0 References........................................................................................................................23
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4MARKETING PLAN
1.0 Introduction
The Queensland Folk Federation is in an endeavour to encourage Woodford festival
that have the objective to attract people with disabilities and involve them in the planting
festival. Apart from the objective to boost the future generation it is essential to involve all of
the related people with disabilities in the purpose of fulfilling engagement of people with
disabilities (Agyeman & Platt, 2016). This will not only introduce them towards educational
talks but also towards generating awareness within them regarding understanding social and
environmental importance. The paper focuses upon creating an effective marketing plan that
will ensure that the objective to ensure involvement of people with disabilities will be
fulfilled in terms of their participation in the Planting Festival and along with that they will
feel that they are not prioritized as a discriminated human being due to their disabilities rather
their preference towards each and very humanitarian activities are similar to others.
1.1 Aim
The purpose is to ensure that the people with disabilities will get attracted towards the
Planting festival and they will participate in it willingly.
1.2 Scope
The research will encompass all the effective marketing initiatives that will be
undertaken in order to encourage the people with disabilities for attending and actively
participating in the Planting festivals. However, the paper lacks itself in training the people.
However, it will facilitate in encouraging more people with disabilities participate in
activities like the planting festival and ensure that the importance of planting trees throughout
other places should be given much more priority by people with abilities as well as
disabilities (Angrosino, 2016). Most importantly, the objective of encouraging disable people
will not only be encouraged but also it will ensure to inject the mentality within people that
1.0 Introduction
The Queensland Folk Federation is in an endeavour to encourage Woodford festival
that have the objective to attract people with disabilities and involve them in the planting
festival. Apart from the objective to boost the future generation it is essential to involve all of
the related people with disabilities in the purpose of fulfilling engagement of people with
disabilities (Agyeman & Platt, 2016). This will not only introduce them towards educational
talks but also towards generating awareness within them regarding understanding social and
environmental importance. The paper focuses upon creating an effective marketing plan that
will ensure that the objective to ensure involvement of people with disabilities will be
fulfilled in terms of their participation in the Planting Festival and along with that they will
feel that they are not prioritized as a discriminated human being due to their disabilities rather
their preference towards each and very humanitarian activities are similar to others.
1.1 Aim
The purpose is to ensure that the people with disabilities will get attracted towards the
Planting festival and they will participate in it willingly.
1.2 Scope
The research will encompass all the effective marketing initiatives that will be
undertaken in order to encourage the people with disabilities for attending and actively
participating in the Planting festivals. However, the paper lacks itself in training the people.
However, it will facilitate in encouraging more people with disabilities participate in
activities like the planting festival and ensure that the importance of planting trees throughout
other places should be given much more priority by people with abilities as well as
disabilities (Angrosino, 2016). Most importantly, the objective of encouraging disable people
will not only be encouraged but also it will ensure to inject the mentality within people that
5MARKETING PLAN
Planting trees is essential for protecting the environment in the long run and when it can be
done by people with disabilities then it also can be done by the people with abilities. Notably,
people will understand that the plantation activities will not only protect the environment but
also them as well as their future generation in the long run. Moreover, the people with
disabilities will feel that they are not isolated form the society but they are the integral part of
the society as a while.
1.3 Company Background
The Woodford Folk Festival from 1994 is in an endeavour to build a strong plinth of
cultural parkland that would be dedicated towards arts, folk lore as well as humanities. The
tree-planting weekend is celebrated in order to implement the awareness generation regarding
the importance of trees. Nearby 1, 00,000 trees are being planted for the purpose of nurturing
the existing environment and supporting the species diversity followed by weed management
and eradication. Notably, the coverage area is by 240 acre that is being cleaned and degraded
within rural premises for ensuring its transformation towards a festival favourable site
(Agyeman & Platt, 2016). The process is encouraged as a natural endeavour that should be
undertaken by every human being in order to endure the safety of people in the current as
well as in the future generation. Fostering the process of open learning and discussion
regarding the environmental issues that can be addressed by the people that are living within
the society are a way of encouraging people of diverse location and of different genre.
2.0 Current Situation Analysis
The current situation reveals the fact that there is necessity to take care of
environment which is not been effectively undertaken by the citizens of the country. Notably
to activity of planting trees does not require much effort rather more than that it is essential to
inject the notion of importance of planting trees within the common people.
Planting trees is essential for protecting the environment in the long run and when it can be
done by people with disabilities then it also can be done by the people with abilities. Notably,
people will understand that the plantation activities will not only protect the environment but
also them as well as their future generation in the long run. Moreover, the people with
disabilities will feel that they are not isolated form the society but they are the integral part of
the society as a while.
1.3 Company Background
The Woodford Folk Festival from 1994 is in an endeavour to build a strong plinth of
cultural parkland that would be dedicated towards arts, folk lore as well as humanities. The
tree-planting weekend is celebrated in order to implement the awareness generation regarding
the importance of trees. Nearby 1, 00,000 trees are being planted for the purpose of nurturing
the existing environment and supporting the species diversity followed by weed management
and eradication. Notably, the coverage area is by 240 acre that is being cleaned and degraded
within rural premises for ensuring its transformation towards a festival favourable site
(Agyeman & Platt, 2016). The process is encouraged as a natural endeavour that should be
undertaken by every human being in order to endure the safety of people in the current as
well as in the future generation. Fostering the process of open learning and discussion
regarding the environmental issues that can be addressed by the people that are living within
the society are a way of encouraging people of diverse location and of different genre.
2.0 Current Situation Analysis
The current situation reveals the fact that there is necessity to take care of
environment which is not been effectively undertaken by the citizens of the country. Notably
to activity of planting trees does not require much effort rather more than that it is essential to
inject the notion of importance of planting trees within the common people.
6MARKETING PLAN
2.1. Internal Analysis
The mission of the company is to organize an event that can encourage the people
with disabilities to engage in planting activities followed by establishing the idea of social
and environmental importance. The resources that should be utilized circumscribes all the
necessary equipment that will help the people to plant trees, providence of saplings, proper
instruments that will support the process of germination. Also the objective will be to
maintain the places where planting will takes place and the apprentices should be supported
by proper transportation facilities in times of emergency. The offering of the company will be
in terms of its awareness generation program regarding social and environmental needs that
are deserted. The activity is not at all costly rather negligence of such activities in the long
run may severely affect the mankind as well as the society (Seenivasan et al., 2017). They are
just consuming the products and services for their own benefits and has taken the
environment for granted as being found from the survey results.
The analysis reveals that more amount of youth is interested to take part in the event
that is being organized by the company. Notably, 21.11 % of the participating population are
within the age group of 18 to 29 years. Moreover, 18.89 % proportion of participants are also
from the age group of 50 years to 59 years. Moreover 21.48 percent of the population are
within the age group of 40 to 49 years. Along with that the majority of the participants are
from the Brisbane region. The people that are being participating in the event have more
number of female participants than that of the male participants. It is also been seen that the
information regarding the festival came from that of the friends and relatives through word of
mouth. The method of attending the festival by the attendees are through private vehicles
which may be cars or motorbikes. An approximately 2 people will be travelling together in
the vehicles to the event. Most of the people are satisfied due to the environment friendly
atmosphere of the festival. It is also been found that the apprentices are very satisfied by the
2.1. Internal Analysis
The mission of the company is to organize an event that can encourage the people
with disabilities to engage in planting activities followed by establishing the idea of social
and environmental importance. The resources that should be utilized circumscribes all the
necessary equipment that will help the people to plant trees, providence of saplings, proper
instruments that will support the process of germination. Also the objective will be to
maintain the places where planting will takes place and the apprentices should be supported
by proper transportation facilities in times of emergency. The offering of the company will be
in terms of its awareness generation program regarding social and environmental needs that
are deserted. The activity is not at all costly rather negligence of such activities in the long
run may severely affect the mankind as well as the society (Seenivasan et al., 2017). They are
just consuming the products and services for their own benefits and has taken the
environment for granted as being found from the survey results.
The analysis reveals that more amount of youth is interested to take part in the event
that is being organized by the company. Notably, 21.11 % of the participating population are
within the age group of 18 to 29 years. Moreover, 18.89 % proportion of participants are also
from the age group of 50 years to 59 years. Moreover 21.48 percent of the population are
within the age group of 40 to 49 years. Along with that the majority of the participants are
from the Brisbane region. The people that are being participating in the event have more
number of female participants than that of the male participants. It is also been seen that the
information regarding the festival came from that of the friends and relatives through word of
mouth. The method of attending the festival by the attendees are through private vehicles
which may be cars or motorbikes. An approximately 2 people will be travelling together in
the vehicles to the event. Most of the people are satisfied due to the environment friendly
atmosphere of the festival. It is also been found that the apprentices are very satisfied by the
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7MARKETING PLAN
information provided over the internet. Notably, the online ticketing system is professionally
done and the apprentices are satisfied by the way of getting it with less consumption of time.
Moreover, the festival administrative services as well as the front gate admission system are
quite satisfactory along with the quality of the venues. The value for money in case of food
and beverages are not that much appreciated though the cleanliness of the amenities are
noteworthy as per the apprentices. The management of the camping as well as the quality of
the program are praiseworthy and hence over 50 % of the apprentices agreed that the invested
money for the festival is not wasted at all. Majority of the respondents did not attended the
Planting before which is nearby 51.48 % and among the attendees 51.9 % people have
attended the festival previously as many as 6 times. 64.07 % of the people has shown their
interest for attending the Planting festival in near future (Seenivasan et al., 2017). More
variety is demanded by the previous attendees of the planting festival and they urged for not
focusing on single aspects of concern and diversifying the approach to the festival events in
multidimensional aspects that possess greater social and environmental value.
2.2 External Analysis
The external analysis is concerned with that of the political, environmental, economic,
social, technological and legal aspects that are essential to be undertaken in order to
understand the market scenario and focus on the spheres where betterment can be done to
optimize the objective of the program.
2.2.1 Political
The political environment is very crucial in encouraging activities like the planting
festival due to the reason that various political authorities are representative of common
people. People support their voice as well as their initiatives and hence political leaders or
parties plays a crucial role in promoting the planting festival effectively (Jimenez, 2015). It is
important to ensure that even though in customer can understand the value of such program
information provided over the internet. Notably, the online ticketing system is professionally
done and the apprentices are satisfied by the way of getting it with less consumption of time.
Moreover, the festival administrative services as well as the front gate admission system are
quite satisfactory along with the quality of the venues. The value for money in case of food
and beverages are not that much appreciated though the cleanliness of the amenities are
noteworthy as per the apprentices. The management of the camping as well as the quality of
the program are praiseworthy and hence over 50 % of the apprentices agreed that the invested
money for the festival is not wasted at all. Majority of the respondents did not attended the
Planting before which is nearby 51.48 % and among the attendees 51.9 % people have
attended the festival previously as many as 6 times. 64.07 % of the people has shown their
interest for attending the Planting festival in near future (Seenivasan et al., 2017). More
variety is demanded by the previous attendees of the planting festival and they urged for not
focusing on single aspects of concern and diversifying the approach to the festival events in
multidimensional aspects that possess greater social and environmental value.
2.2 External Analysis
The external analysis is concerned with that of the political, environmental, economic,
social, technological and legal aspects that are essential to be undertaken in order to
understand the market scenario and focus on the spheres where betterment can be done to
optimize the objective of the program.
2.2.1 Political
The political environment is very crucial in encouraging activities like the planting
festival due to the reason that various political authorities are representative of common
people. People support their voice as well as their initiatives and hence political leaders or
parties plays a crucial role in promoting the planting festival effectively (Jimenez, 2015). It is
important to ensure that even though in customer can understand the value of such program
8MARKETING PLAN
and irrespective of any kind of hesitation come forward to participate in the events. The
political authorities are defective mouth through which the program can reach to the target
consumer base towards the welfare that the programs can generate.
2.2.2 Economic
The economic impact is crucial important since it will not only involve a lot of people
but also will generate income for them the sponsorship authorities will provide funds from
top to bottom in order to make the program successful. A possibility of print on contract basis
as well as income generation for people who are currently unemployed. Hence, the festival is
an effective platform for raising economic growth as well as employment level.
2.2.3 Social
The social aspect of the festival encompasses the overall impact of it upon the society
as a whole. This is due to fact that people will be able to get encouraged about planting trees
as well as their willingness towards taking care about trees and ensuring environmental
protection with responsibility will be enhanced. Such event will inspire the common people
irrespective of the fact that they are disable or not. Common people will become much more
responsible towards environmental protection which will in return safeguard their future
generation. The notion of planting trees will ensure that the physically disabled people are
sincere enough to take protection of the environment then the able people should also be
capable of planting trees and protect the environment which they consume for their living
(Szulecka et al., 2016). It will work as an awareness generation program not only locally but
also at the national sphere. Moreover, the festival will be able to bring change not only in the
society only but also upon the mentality of the common people who neglect such kind of
important activities.
and irrespective of any kind of hesitation come forward to participate in the events. The
political authorities are defective mouth through which the program can reach to the target
consumer base towards the welfare that the programs can generate.
2.2.2 Economic
The economic impact is crucial important since it will not only involve a lot of people
but also will generate income for them the sponsorship authorities will provide funds from
top to bottom in order to make the program successful. A possibility of print on contract basis
as well as income generation for people who are currently unemployed. Hence, the festival is
an effective platform for raising economic growth as well as employment level.
2.2.3 Social
The social aspect of the festival encompasses the overall impact of it upon the society
as a whole. This is due to fact that people will be able to get encouraged about planting trees
as well as their willingness towards taking care about trees and ensuring environmental
protection with responsibility will be enhanced. Such event will inspire the common people
irrespective of the fact that they are disable or not. Common people will become much more
responsible towards environmental protection which will in return safeguard their future
generation. The notion of planting trees will ensure that the physically disabled people are
sincere enough to take protection of the environment then the able people should also be
capable of planting trees and protect the environment which they consume for their living
(Szulecka et al., 2016). It will work as an awareness generation program not only locally but
also at the national sphere. Moreover, the festival will be able to bring change not only in the
society only but also upon the mentality of the common people who neglect such kind of
important activities.
9MARKETING PLAN
2.2.4 Technological
The technological aspect is concerned with utilisation of technological advance
equipment’s that are environment friendly as well as his able to help the managers of the
festival and the disable people who participate in the festival. Apart from the different social
media should be utilized to reach the target consumer base rapidly along with generating
awareness within them regarding the program hot by encouraging them to attend it.
2.2.5 Environmental
The environmental aspect of concern is being implemented through the plantation
activities that will be nurtured within the festival as well as it will ensure that the activities
that are being cute it in the festival able to boost the mentality of common people towards
building are environmentally viable and socially acceptable surrounding around them.
Dormant implication has its significance to the plantation activities which are even executed
by socially disabled people which is appreciably noteworthy. Planting activities injects the
psychology within people that there exist importance in taking care of the environment as
well as all the associated aspects of it which should be taken under consideration by the
common people. This incorporates the notion of giving importance to the nature and all its
ingredients that are related with the environment. People will learn the essentiality of taking
sufficient care of nature, animals, trees, etc. which in return will maintain the ecological
balance and trigger its succession.
2.2.6 Legal
The legal aspect of concern is that all the participants should not encourage in any
kind of illegal activities as well as their safety and security should be legally verified that they
do not get harassed on hampered from any respect. This will be taken care of legally and all
the processing should be taken care of by the authorities that are organising the festival. The
2.2.4 Technological
The technological aspect is concerned with utilisation of technological advance
equipment’s that are environment friendly as well as his able to help the managers of the
festival and the disable people who participate in the festival. Apart from the different social
media should be utilized to reach the target consumer base rapidly along with generating
awareness within them regarding the program hot by encouraging them to attend it.
2.2.5 Environmental
The environmental aspect of concern is being implemented through the plantation
activities that will be nurtured within the festival as well as it will ensure that the activities
that are being cute it in the festival able to boost the mentality of common people towards
building are environmentally viable and socially acceptable surrounding around them.
Dormant implication has its significance to the plantation activities which are even executed
by socially disabled people which is appreciably noteworthy. Planting activities injects the
psychology within people that there exist importance in taking care of the environment as
well as all the associated aspects of it which should be taken under consideration by the
common people. This incorporates the notion of giving importance to the nature and all its
ingredients that are related with the environment. People will learn the essentiality of taking
sufficient care of nature, animals, trees, etc. which in return will maintain the ecological
balance and trigger its succession.
2.2.6 Legal
The legal aspect of concern is that all the participants should not encourage in any
kind of illegal activities as well as their safety and security should be legally verified that they
do not get harassed on hampered from any respect. This will be taken care of legally and all
the processing should be taken care of by the authorities that are organising the festival. The
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10MARKETING PLAN
regulations of the government significantly affect the implementation of endeavours that are
initiated to accomplish the festival successfully.
2.3 Market Analysis
The market analysis is concerned with aspects of understanding the prevailing market
scenario regarding the planting of trees. The SWOT analysis will help in invigorating in this
issue extensively as follows:
3.0 SWOT Analysis
Strength Weakness
Skilled employee base
Brand Loyal Customers
Huge spaces available for
accomplishing the Planting Festival
Effective cost reduction strategy
Poor Consumer Base
Low market expansion strategy
Event will be held in an old diary
firm within the rural area
Opportunity Threats
Excitement within people regarding
the activities of the Planting festival
Opportunities for effective market
penetration
Develop innovative ways to attract
people
Support of government and other
relevant authorities that support
Presence of competitors
Low access to the people with
disabilities
Providing proper amenities to the
disable person
Slope of the terrain where the event
will take place is uneven
regulations of the government significantly affect the implementation of endeavours that are
initiated to accomplish the festival successfully.
2.3 Market Analysis
The market analysis is concerned with aspects of understanding the prevailing market
scenario regarding the planting of trees. The SWOT analysis will help in invigorating in this
issue extensively as follows:
3.0 SWOT Analysis
Strength Weakness
Skilled employee base
Brand Loyal Customers
Huge spaces available for
accomplishing the Planting Festival
Effective cost reduction strategy
Poor Consumer Base
Low market expansion strategy
Event will be held in an old diary
firm within the rural area
Opportunity Threats
Excitement within people regarding
the activities of the Planting festival
Opportunities for effective market
penetration
Develop innovative ways to attract
people
Support of government and other
relevant authorities that support
Presence of competitors
Low access to the people with
disabilities
Providing proper amenities to the
disable person
Slope of the terrain where the event
will take place is uneven
11MARKETING PLAN
4.0 Market Segmentation
Market segmentation is the process of differentiating between buyers in order to
ensure that the Planting festival in this respect is executed properly and all the buyers are
satisfied from their individual level of interest followed by the fact that the organization that
is accomplishing the event is able to maximize its utility based objectives in terms of profit as
well as social and environmental welfare generation.
The indicators of market segmentation other actors upon which the market tactics is
dependent followed by strategizing towards a successful planting festival. Based on the target
market strategies are framed and the product line is being determined associated service
bundle that can be effectively provided today target consumer base and earned in return from
them by the organisational body. Notably the market segmentation is the essential state which
leads towards marketing tactics that comprises of directive communication as well as
advertisement through message and media proper channelization of the distributional
framework, setting prices and Sales force allocation (Gartrell et al., 2016). This are effective
tools which ensure successful promotion of the festival depending upon the age gender
geographic location income levels of the target consumers and their spending patterns. Along
4.0 Market Segmentation
Market segmentation is the process of differentiating between buyers in order to
ensure that the Planting festival in this respect is executed properly and all the buyers are
satisfied from their individual level of interest followed by the fact that the organization that
is accomplishing the event is able to maximize its utility based objectives in terms of profit as
well as social and environmental welfare generation.
The indicators of market segmentation other actors upon which the market tactics is
dependent followed by strategizing towards a successful planting festival. Based on the target
market strategies are framed and the product line is being determined associated service
bundle that can be effectively provided today target consumer base and earned in return from
them by the organisational body. Notably the market segmentation is the essential state which
leads towards marketing tactics that comprises of directive communication as well as
advertisement through message and media proper channelization of the distributional
framework, setting prices and Sales force allocation (Gartrell et al., 2016). This are effective
tools which ensure successful promotion of the festival depending upon the age gender
geographic location income levels of the target consumers and their spending patterns. Along
12MARKETING PLAN
with it the cultural background and demographics formed by the marital status education
language and mobility towards attending the festival are characterized.
The behavioural aspect of psychographic and the benefits that are being obtained by
the target consumer base that attains the festival while the descriptive aspect is the
geographical location from which the target consumers will come to attend the festival and
the demographic location of the festival itself. The lifestyle consumer means personify self-
image and hence that should be taken on 2nd generation for understanding the potential
market benefits that is expected from the festival as well as rendered by the organisation to
the target consumers (Spriggs et al., 2018). It may happen that the potential consumers near
foreigners who have that willingness to attend the festival as well as possess the ability to
provide a token of appreciation in terms of money or other benefits. So to ensure that those
people are able to attend the festival segment them as a different market whether it be a niche
market or foreign market. Hence it can be understood that based on the urban Suburban or
rural population density and interests of people the market segmentation from its Geographic
with it the cultural background and demographics formed by the marital status education
language and mobility towards attending the festival are characterized.
The behavioural aspect of psychographic and the benefits that are being obtained by
the target consumer base that attains the festival while the descriptive aspect is the
geographical location from which the target consumers will come to attend the festival and
the demographic location of the festival itself. The lifestyle consumer means personify self-
image and hence that should be taken on 2nd generation for understanding the potential
market benefits that is expected from the festival as well as rendered by the organisation to
the target consumers (Spriggs et al., 2018). It may happen that the potential consumers near
foreigners who have that willingness to attend the festival as well as possess the ability to
provide a token of appreciation in terms of money or other benefits. So to ensure that those
people are able to attend the festival segment them as a different market whether it be a niche
market or foreign market. Hence it can be understood that based on the urban Suburban or
rural population density and interests of people the market segmentation from its Geographic
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13MARKETING PLAN
aspect of country region and climate along with city size differs in a great respect. To ensure
that every possible market are being targeted and the marketing strategies are implemented in
a way so that markets are accessible by the people who are managing the planting festival as
well as the people who are interested. So both interactive entities should have all kind of
accessibility to attend the program. Accountability is required in all respect to ensure that the
balance between the potential market and the festival is maintained and properly evaluated so
that the organisation is able to maximize their profit along with generating social and
environmental welfare apart from that the target consumer base is able to be a part of the
festival significantly. Places where people leave have a big effect upon their consumption
pattern and for this reason Geographic segmentation is very important. On the other hand the
demographic location reflect their income level and their ability to spend based on which the
pricing strategy of the organisation should be fixed (Lyne, 2017). The psychographic
segmentation is important because it renders the organisation to understand the psychological
needs of the target consumer’s base based on their demographics and what should be done or
should be incorporated in order to ensure that the products and services that are being
executed in this festival are agreeably acceptable by the consumer base. Every festival or
events have an expectation level and that should only be free determine that whether that
expectation level is getting fulfilled or not depending upon on necessity is of the consumer
base. Is this gets matched up, will the business progress is effectively and even get executed
appropriately (Edwards, 2018). It can be also incorporated that depending upon the household
size, income level, gender, etc. the ability to attain a program is determined. Hence market
segmentation plays a crucial role understanding the target market and delivering products and
services to them optimally.
aspect of country region and climate along with city size differs in a great respect. To ensure
that every possible market are being targeted and the marketing strategies are implemented in
a way so that markets are accessible by the people who are managing the planting festival as
well as the people who are interested. So both interactive entities should have all kind of
accessibility to attend the program. Accountability is required in all respect to ensure that the
balance between the potential market and the festival is maintained and properly evaluated so
that the organisation is able to maximize their profit along with generating social and
environmental welfare apart from that the target consumer base is able to be a part of the
festival significantly. Places where people leave have a big effect upon their consumption
pattern and for this reason Geographic segmentation is very important. On the other hand the
demographic location reflect their income level and their ability to spend based on which the
pricing strategy of the organisation should be fixed (Lyne, 2017). The psychographic
segmentation is important because it renders the organisation to understand the psychological
needs of the target consumer’s base based on their demographics and what should be done or
should be incorporated in order to ensure that the products and services that are being
executed in this festival are agreeably acceptable by the consumer base. Every festival or
events have an expectation level and that should only be free determine that whether that
expectation level is getting fulfilled or not depending upon on necessity is of the consumer
base. Is this gets matched up, will the business progress is effectively and even get executed
appropriately (Edwards, 2018). It can be also incorporated that depending upon the household
size, income level, gender, etc. the ability to attain a program is determined. Hence market
segmentation plays a crucial role understanding the target market and delivering products and
services to them optimally.
14MARKETING PLAN
5.0 Target Market
The target market comprises of all the people having disabilities. The endeavour is to
encourage such people towards activities that will be both beneficial for the environment and
will provide social welfare (Shaju & Naser, 2015). Through word of mouth the planting
festival will also generate awareness within individuals that are not able to attend the event.
The objective is not only to limit the impact of the event within the individuals that are able
to attend the festivals but also to circulate its impact upon all the individuals with disabilities
as well as with abilities. Hence, the target market is not restricted within the attendees but to
all the people as a whole.
6.0 Market Positioning
The market positioning is based upon the objective of ensuring that the target
consumer can attend the events in the best possible way. Market Positioning is an act that
designs the offering rendered by the planting festival as well as the image that it creates or
occupied in the consumer minds of the target market. Market Positioning helps to occupy a
distinctive place buy the planting festival which depends upon the positioning of the brand as
well as the organisation and individual products and services. It is clearly the creation of a
brand value unreported impression in the consumer mines the customer beliefs consumer
products case of the planting festival it is their willingness to attend the festival enjoy what is
being offered in it to them. List of the trend analysis on the past experience of the consumers
that the field pertaining the planting festival before advertisement in promoting new products
and services as well as generating awareness within the target consumers regarding the
importance of the planting festival (Verstraete et al., 2017). The pricing strategies, channels
of distribution as well as the promotional and advertisement initiatives gear up the marketers
to maximize the strategy of market positioning. Notably the aspect of Market Positioning
5.0 Target Market
The target market comprises of all the people having disabilities. The endeavour is to
encourage such people towards activities that will be both beneficial for the environment and
will provide social welfare (Shaju & Naser, 2015). Through word of mouth the planting
festival will also generate awareness within individuals that are not able to attend the event.
The objective is not only to limit the impact of the event within the individuals that are able
to attend the festivals but also to circulate its impact upon all the individuals with disabilities
as well as with abilities. Hence, the target market is not restricted within the attendees but to
all the people as a whole.
6.0 Market Positioning
The market positioning is based upon the objective of ensuring that the target
consumer can attend the events in the best possible way. Market Positioning is an act that
designs the offering rendered by the planting festival as well as the image that it creates or
occupied in the consumer minds of the target market. Market Positioning helps to occupy a
distinctive place buy the planting festival which depends upon the positioning of the brand as
well as the organisation and individual products and services. It is clearly the creation of a
brand value unreported impression in the consumer mines the customer beliefs consumer
products case of the planting festival it is their willingness to attend the festival enjoy what is
being offered in it to them. List of the trend analysis on the past experience of the consumers
that the field pertaining the planting festival before advertisement in promoting new products
and services as well as generating awareness within the target consumers regarding the
importance of the planting festival (Verstraete et al., 2017). The pricing strategies, channels
of distribution as well as the promotional and advertisement initiatives gear up the marketers
to maximize the strategy of market positioning. Notably the aspect of Market Positioning
15MARKETING PLAN
should be simple credible to the target consumer base as well as creative and unique from all
respect so that it can initiate a point of interest in the target consumer minds.
The symbolic concepts are the self-image enhancement which creates the brand value
along with effective fulfilment of belongingness and social meaningfulness (Spiegel et al.,
2015). While the functional concept is from the perspective of solving problems with social
and environmental welfare and providing benefits to the customers from all respect. It
provides not only kinetic stimulation but also sensory stimulation people as a process
involved technological positioning, competitors positioning, benefit positioning, etc. through
the usage of product and service attributes. It may be found that there is confusing
understanding within target consumer base regarding the brand value of planting festival and
hence it is essential to nullify all the wrong notions about the festival and nick pics image
transparent and clear in front of the target consumer base. Positioning ensures
accomplishment of this objective and encourage the attendees where in this is the people with
disabilities attend the program freed from their hesitation and out of their own willingness
(Szulecka et al., 2016).
7.0 Objectives
It is important to make the people with disabilities to understand the significance of
the Planting festival and convince them towards initiating the Planting festival socially
successful that render generation of awareness within common people. In the process the
barriers to accomplishing the objectives are being identified through the micro and macro
environmental analysis and the corresponding resolutions are being incorporated as required.
The classification of the objectives can be incorporated as short run, long run, etc. followed
by establishing specific goals as:
Short Run Objectives:
should be simple credible to the target consumer base as well as creative and unique from all
respect so that it can initiate a point of interest in the target consumer minds.
The symbolic concepts are the self-image enhancement which creates the brand value
along with effective fulfilment of belongingness and social meaningfulness (Spiegel et al.,
2015). While the functional concept is from the perspective of solving problems with social
and environmental welfare and providing benefits to the customers from all respect. It
provides not only kinetic stimulation but also sensory stimulation people as a process
involved technological positioning, competitors positioning, benefit positioning, etc. through
the usage of product and service attributes. It may be found that there is confusing
understanding within target consumer base regarding the brand value of planting festival and
hence it is essential to nullify all the wrong notions about the festival and nick pics image
transparent and clear in front of the target consumer base. Positioning ensures
accomplishment of this objective and encourage the attendees where in this is the people with
disabilities attend the program freed from their hesitation and out of their own willingness
(Szulecka et al., 2016).
7.0 Objectives
It is important to make the people with disabilities to understand the significance of
the Planting festival and convince them towards initiating the Planting festival socially
successful that render generation of awareness within common people. In the process the
barriers to accomplishing the objectives are being identified through the micro and macro
environmental analysis and the corresponding resolutions are being incorporated as required.
The classification of the objectives can be incorporated as short run, long run, etc. followed
by establishing specific goals as:
Short Run Objectives:
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16MARKETING PLAN
Utilize the excitement within the consumers and keep them involved with the evnt of
planting festival from now through different campaigning activities
Motivate the apprentices and circulate the same through them by the process of word
of mouth marketing
Focus on promoting the event through engagement of people from the grassroots level
Generating awareness and establishing the Planting Festival as a society friendly and
environment friendly activities that enhances the brand value of societal activities.
Make people more responsible towards societal and environmental goals that are
based on moral sentiments of taking care of plants, trees, animals as well as humans
Long run Objectives:
Ensure that the activities that will be executed on the Planting festival gains
proper popularity among common people since this will encourage them to
understand the importance and feasibility of the event
Track the acceleration in the number of increase of apprentices overtime, those
who are getting interested for attending the event followed by getting convincied
towards the substantial cause for which the event is being executed
Increase the engagement of disabled people towards social causes that renders
environmental benefits as well as prioritizes human endeavours to preserves social
rights
Hence, the objective is to ensure that the Planting festival is able to generate
awareness within people regarding the effectiveness of the program and the target consumer
of the people with disabilities has a clear image regarding the functionality of the festival in
the long run.
Utilize the excitement within the consumers and keep them involved with the evnt of
planting festival from now through different campaigning activities
Motivate the apprentices and circulate the same through them by the process of word
of mouth marketing
Focus on promoting the event through engagement of people from the grassroots level
Generating awareness and establishing the Planting Festival as a society friendly and
environment friendly activities that enhances the brand value of societal activities.
Make people more responsible towards societal and environmental goals that are
based on moral sentiments of taking care of plants, trees, animals as well as humans
Long run Objectives:
Ensure that the activities that will be executed on the Planting festival gains
proper popularity among common people since this will encourage them to
understand the importance and feasibility of the event
Track the acceleration in the number of increase of apprentices overtime, those
who are getting interested for attending the event followed by getting convincied
towards the substantial cause for which the event is being executed
Increase the engagement of disabled people towards social causes that renders
environmental benefits as well as prioritizes human endeavours to preserves social
rights
Hence, the objective is to ensure that the Planting festival is able to generate
awareness within people regarding the effectiveness of the program and the target consumer
of the people with disabilities has a clear image regarding the functionality of the festival in
the long run.
17MARKETING PLAN
8.0 Marketing Strategies
The marketing strategies comprises of the the market mix strategize in order to satisfy
the customers an attraction towards the objective of the organisation the organisation makes
profit as well as implement social and environmental welfare specifically in the case of
planting festival. This kind of strategies comprised of the scope of the market based on which
the distribution of strategy promotional and pricing strategy are being determined and the
products and services are deployed for consumption by the consumers of the target market
(Kumar & Tandon, 2018).
8.1 Product
Product is the most crucial aspect of concern regarding the general marketing
strategies and also to create the decision marketing areas. In this case the products of the
saplings that would be planted festival by the target consumer base which are the people with
disabilities. The products comprises of the amenities that will be provided to the for making
them easier to attain the planting festival and hence all kind of support will be provided to
them at cheaper cost show that the profitability of the organisation do not give simple as well
as objective of rendering social and environmental welfare accomplished in economically
viable way (Harbor & Nemelka, 2016).
8.2 Price
Pricing strategies are important in order to ensure that it should not discourage
consumables to attend planting festival as well as the incurred amount of cost should be
recovered by the organisation simultaneously (Blattman & Annan, 2016). The underground
objective of the pricing strategy is to ensure that the target market have been reached as well
as the production services that are being used festival have attracted a larger market from
different places in terms of its unique products as well as providing of quality services.
8.0 Marketing Strategies
The marketing strategies comprises of the the market mix strategize in order to satisfy
the customers an attraction towards the objective of the organisation the organisation makes
profit as well as implement social and environmental welfare specifically in the case of
planting festival. This kind of strategies comprised of the scope of the market based on which
the distribution of strategy promotional and pricing strategy are being determined and the
products and services are deployed for consumption by the consumers of the target market
(Kumar & Tandon, 2018).
8.1 Product
Product is the most crucial aspect of concern regarding the general marketing
strategies and also to create the decision marketing areas. In this case the products of the
saplings that would be planted festival by the target consumer base which are the people with
disabilities. The products comprises of the amenities that will be provided to the for making
them easier to attain the planting festival and hence all kind of support will be provided to
them at cheaper cost show that the profitability of the organisation do not give simple as well
as objective of rendering social and environmental welfare accomplished in economically
viable way (Harbor & Nemelka, 2016).
8.2 Price
Pricing strategies are important in order to ensure that it should not discourage
consumables to attend planting festival as well as the incurred amount of cost should be
recovered by the organisation simultaneously (Blattman & Annan, 2016). The underground
objective of the pricing strategy is to ensure that the target market have been reached as well
as the production services that are being used festival have attracted a larger market from
different places in terms of its unique products as well as providing of quality services.
18MARKETING PLAN
8.3 Promotion
The promotional strategy encompasses all the accessible platforms through which the
can be attracted by the organisation as well as the people with disabilities have the
willingness and ability in financial and non-financial terms to attend the planting festival. Is
the promotional strategy focuses on reaching to the in consumer through social media as well
as printing media and other platforms through which we can directly or indirectly
communicate with target consumer base can have their willingness by generating awareness
regarding attending the planting festival (Park et al., 2015). Various social media platforms
are taken under consideration for this as well as a print media platforms also utilised.
8.4 Place
The place event where the event will occur should not be uneven or user unfriendly in
terms of its location. Majority of the attendees are with disabilities hence every type of
comfort should be provided to them insecure and safe while attending the festival (Ashton &
Manchanda, 2018). Effective medical facilities should also be available lady of event will
take place show that in case of emergency that can be accessible work by the organisation as
well as by the attendees. Helplines should be there to provide medical support as well as
transportation support at times of urgency.
8.5 People
The target population are disable persons and hence the endeavour is to encourage
such people towards activities that will be both beneficial for the environment and will
provide social welfare (Shaju & Naser, 2015). Planting festival will also generate awareness
within individuals that are not able to attend the event. Apart from these people those who
will attend the festivals will also circulate its impact upon all the individuals with people with
abilities as well as disabilities who were not able to attend the program. Hence, the target
market is not restricted within the attendees but to all the people as a whole.
8.3 Promotion
The promotional strategy encompasses all the accessible platforms through which the
can be attracted by the organisation as well as the people with disabilities have the
willingness and ability in financial and non-financial terms to attend the planting festival. Is
the promotional strategy focuses on reaching to the in consumer through social media as well
as printing media and other platforms through which we can directly or indirectly
communicate with target consumer base can have their willingness by generating awareness
regarding attending the planting festival (Park et al., 2015). Various social media platforms
are taken under consideration for this as well as a print media platforms also utilised.
8.4 Place
The place event where the event will occur should not be uneven or user unfriendly in
terms of its location. Majority of the attendees are with disabilities hence every type of
comfort should be provided to them insecure and safe while attending the festival (Ashton &
Manchanda, 2018). Effective medical facilities should also be available lady of event will
take place show that in case of emergency that can be accessible work by the organisation as
well as by the attendees. Helplines should be there to provide medical support as well as
transportation support at times of urgency.
8.5 People
The target population are disable persons and hence the endeavour is to encourage
such people towards activities that will be both beneficial for the environment and will
provide social welfare (Shaju & Naser, 2015). Planting festival will also generate awareness
within individuals that are not able to attend the event. Apart from these people those who
will attend the festivals will also circulate its impact upon all the individuals with people with
abilities as well as disabilities who were not able to attend the program. Hence, the target
market is not restricted within the attendees but to all the people as a whole.
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19MARKETING PLAN
8.6 Physical Attributes
The physical attributes are inclusive of all the people those who are involved in
accomplishing the event effectively as well as the physical resources without which the event
will not get successful. These comprises of the saplings, trees, herbs, plants, utensils to dig
the soil, equipment that will give support to the disable people, etc.
8.7 Process
The process is accomplished through incorporation of proper action plan that provides
systematic flow of activities based on their functionality and necessity to carry out the
Planting festival. The promotional activities will take place through the electronic media as
well as the print media. Along with that there will be incorporation of flexes, placards, flyers
and banners periodically throughout the year so that people always remain excited with the
activities that the planting festival encourages. It is important to keep people always aware
about the activities of the planting festival and allow them to participate in the program
significantly. This will only happen when the festival carries an important impression in their
mind.
9.0 Action Plan (Gantt chart)
The action Plan can be incorporated through the usage of the Gantt chart as follows:
8.6 Physical Attributes
The physical attributes are inclusive of all the people those who are involved in
accomplishing the event effectively as well as the physical resources without which the event
will not get successful. These comprises of the saplings, trees, herbs, plants, utensils to dig
the soil, equipment that will give support to the disable people, etc.
8.7 Process
The process is accomplished through incorporation of proper action plan that provides
systematic flow of activities based on their functionality and necessity to carry out the
Planting festival. The promotional activities will take place through the electronic media as
well as the print media. Along with that there will be incorporation of flexes, placards, flyers
and banners periodically throughout the year so that people always remain excited with the
activities that the planting festival encourages. It is important to keep people always aware
about the activities of the planting festival and allow them to participate in the program
significantly. This will only happen when the festival carries an important impression in their
mind.
9.0 Action Plan (Gantt chart)
The action Plan can be incorporated through the usage of the Gantt chart as follows:
20MARKETING PLAN
21MARKETING PLAN
10.0 Marketing Budget
A five month marketing Budget can be incorporated as follows:
Particulars 1st Month 2nd Month 3th Month 4th Month 5th Month
Branding 2
5,000.00
26,
000.00
2
8,080.00
31,44
9.60
36,4
81.54
Depreciation
6,000.00
6,
240.00 6,739.20
6,72
0.00
6,96
0.00
Insurance
8,600.00
8,
944.00 9,659.52
10,81
8.66
12,5
49.65
Social Media & Print
Media marketing
11
0,250.00
114,
660.00
1
23,832.80
138,69
2.74
160,8
83.57
Property Taxes
3,700.00
3,
848.00 4,155.84
4,65
4.54
5,39
9.27
Maintenance, Repair &
Overhaul Expenses 1,000.00
1,
040.00 1,080.00
1,12
0.00
1,16
0.00
Utilities 13
0,050.00
135,
252.00
1
46,072.16
163,60
0.82
189,7
76.95
Administrative Fees 1
5,760.00
16,
390.40
1
7,701.63
19,82
5.83
22,9
97.96
10.0 Marketing Budget
A five month marketing Budget can be incorporated as follows:
Particulars 1st Month 2nd Month 3th Month 4th Month 5th Month
Branding 2
5,000.00
26,
000.00
2
8,080.00
31,44
9.60
36,4
81.54
Depreciation
6,000.00
6,
240.00 6,739.20
6,72
0.00
6,96
0.00
Insurance
8,600.00
8,
944.00 9,659.52
10,81
8.66
12,5
49.65
Social Media & Print
Media marketing
11
0,250.00
114,
660.00
1
23,832.80
138,69
2.74
160,8
83.57
Property Taxes
3,700.00
3,
848.00 4,155.84
4,65
4.54
5,39
9.27
Maintenance, Repair &
Overhaul Expenses 1,000.00
1,
040.00 1,080.00
1,12
0.00
1,16
0.00
Utilities 13
0,050.00
135,
252.00
1
46,072.16
163,60
0.82
189,7
76.95
Administrative Fees 1
5,760.00
16,
390.40
1
7,701.63
19,82
5.83
22,9
97.96
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22MARKETING PLAN
11.0 Conclusion
Conclusion can be drawn with the fact that the marketing plan for encouraging people
with disabilities will not only generate awareness within people but also will ensure that
activities like planting trees are one of the important responsibilities within common people
which should be give greater priority for keeping long run sustenance of people as well as for
future generation. Thus the current situation is a clear representation of people that lives in
the society and consumes its products and services that are being deployed into the market
but are unaware of the importance of the environment and does not feel that taking care of the
environment is important at all. People are aware of taking care of themselves, saving their
money for future, capital management, investment in commercial activities. However, moral
activities like helping people who does not possess the privilege to take care of themselves or
activities that ensure environmental protection like planting trees are kept in oblivion. This
situation are the effective example that supports the fact that people are interested in
consuming good products whether it be Geffen goods, Veblen goods or inferior goods.
However, the current situation reveals that there is lack within the perspectives or mentality
of common people where they should endeavour to protect the environment and ensure social
welfare. Building huge building does not only brings infrastructural development though
plantation of trees gives sustainability to the prevailing environment for the long run which is
being neglected highly.
11.0 Conclusion
Conclusion can be drawn with the fact that the marketing plan for encouraging people
with disabilities will not only generate awareness within people but also will ensure that
activities like planting trees are one of the important responsibilities within common people
which should be give greater priority for keeping long run sustenance of people as well as for
future generation. Thus the current situation is a clear representation of people that lives in
the society and consumes its products and services that are being deployed into the market
but are unaware of the importance of the environment and does not feel that taking care of the
environment is important at all. People are aware of taking care of themselves, saving their
money for future, capital management, investment in commercial activities. However, moral
activities like helping people who does not possess the privilege to take care of themselves or
activities that ensure environmental protection like planting trees are kept in oblivion. This
situation are the effective example that supports the fact that people are interested in
consuming good products whether it be Geffen goods, Veblen goods or inferior goods.
However, the current situation reveals that there is lack within the perspectives or mentality
of common people where they should endeavour to protect the environment and ensure social
welfare. Building huge building does not only brings infrastructural development though
plantation of trees gives sustainability to the prevailing environment for the long run which is
being neglected highly.
23MARKETING PLAN
12.0 References
Agyeman, J., & Platt, C. A. A. (2016). Food Justice: Critical Approaches in Policy and
Planning Fall 2015.
http://as.tufts.edu/uep/sites/all/themes/asbase/assets/documents/syllabi/2016fall/
285.pdf
Angrosino, M. V. (2016). Naturalistic observation. Routledge.
https://www.taylorfrancis.com/books/9781315423609
Ashton, W. J., & Manchanda, R. V. (2018). Using previous social marketing efforts to assess
a new program: The case of shelterbelts. Journal of Social Marketing, 8(2), 202-219.
https://www.emeraldinsight.com/doi/abs/10.1108/JSOCM-10-2016-0061
Blattman, C., & Annan, J. (2016). Can employment reduce lawlessness and rebellion? A field
experiment with high-risk men in a fragile state. American Political Science
Review, 110(1), 1-17. https://www.cambridge.org/core/journals/american-political-
science-review/article/can-employment-reduce-lawlessness-and-rebellion-a-field-
experiment-with-highrisk-men-in-a-fragile-state/
BAD0B309BD8AB92BBCEB7CAD6E999213
Cockburn, L., Hashemi, G., Noumi, C., Ritchie, A., & Skead, K. (2017). Realizing the
Educational Rights of Children with Disabilities: An Overview of Inclusive Education
in Cameroon. Journal of Education and Practice, 8(6), 1-11. https://eric.ed.gov/?
id=EJ1133086
Edwards, C. (2018). Agricultural subsidies.
https://www.downsizinggovernment.org/agriculture/subsidies
12.0 References
Agyeman, J., & Platt, C. A. A. (2016). Food Justice: Critical Approaches in Policy and
Planning Fall 2015.
http://as.tufts.edu/uep/sites/all/themes/asbase/assets/documents/syllabi/2016fall/
285.pdf
Angrosino, M. V. (2016). Naturalistic observation. Routledge.
https://www.taylorfrancis.com/books/9781315423609
Ashton, W. J., & Manchanda, R. V. (2018). Using previous social marketing efforts to assess
a new program: The case of shelterbelts. Journal of Social Marketing, 8(2), 202-219.
https://www.emeraldinsight.com/doi/abs/10.1108/JSOCM-10-2016-0061
Blattman, C., & Annan, J. (2016). Can employment reduce lawlessness and rebellion? A field
experiment with high-risk men in a fragile state. American Political Science
Review, 110(1), 1-17. https://www.cambridge.org/core/journals/american-political-
science-review/article/can-employment-reduce-lawlessness-and-rebellion-a-field-
experiment-with-highrisk-men-in-a-fragile-state/
BAD0B309BD8AB92BBCEB7CAD6E999213
Cockburn, L., Hashemi, G., Noumi, C., Ritchie, A., & Skead, K. (2017). Realizing the
Educational Rights of Children with Disabilities: An Overview of Inclusive Education
in Cameroon. Journal of Education and Practice, 8(6), 1-11. https://eric.ed.gov/?
id=EJ1133086
Edwards, C. (2018). Agricultural subsidies.
https://www.downsizinggovernment.org/agriculture/subsidies
24MARKETING PLAN
Gartrell, A., Jennaway, M. G., Manderson, L., & Godden, N. (2016). Making the invisible
visible: Disability inclusive development in Solomon Islands. The Journal of
Development Studies, 52(10), 1389-1400.
https://www.tandfonline.com/doi/abs/10.1080/00220388.2015.1121238
Harbor, J., & Nemelka, B. (2016). US summer session strategies in context: Past, present, and
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Jimenez, R. M. (2015). Bad Apple: Complexities of New York City Food Aid Programs.
http://academicworks.cuny.edu/cgi/viewcontent.cgi?article=2004&context=gc_etds
Kubati, A., Charles, N., & Fagan, J. M. (2015). Community Exchange Programs May Be
More Successful in Collectivist than in Individualist Cultures.
https://rucore.libraries.rutgers.edu/rutgers-lib/47945/PDF/1/
Kumar, D. N., & Tandon, T. (2018). A PHENOMENOLOGICAL STUDY ON
PSYCHOSOCIAL AND VOCATIONAL REHABILITATION OF EMPLOYED
PERSONS WITH DISABILITIES (DIVYANGJAN) AT WORK PLACE. PARIPEX-
INDIAN JOURNAL OF RESEARCH, 7(4).
https://wwjournals.com/index.php/pijr/article/view/3751
Lambert, R., Alexander, J. F., & Schenkel, M. T. (2015). Belle Meade Plantation: Social
entrepreneurship and sustainability at the first non-profit winery in the US. Journal of
Business and Entrepreneurship, 26(3), 189.
http://search.proquest.com/openview/0ab9184e78327335ce805ebeed161b60/1?pq-
origsite=gscholar&cbl=33312
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25MARKETING PLAN
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attending+people+with+disabilities+marketing+plan&ots=IBkanQaMyl&sig=k8VaE
kFEmt0g_kvbPEbl2x4ao6w
Medina Navalón, L. (2015). Marketing plan: frutas y verduras hermanos Medina.
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retardation. Connecting local and global food for sustainable solutions in public food
procurement, 14, 304.
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Seenivasan, R., Dhayalan, K., Jayakumar, K., & Selvan, P. (2017). PULPWOOD
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attending+people+with+disabilities+marketing+plan&ots=IBkanQaMyl&sig=k8VaE
kFEmt0g_kvbPEbl2x4ao6w
Medina Navalón, L. (2015). Marketing plan: frutas y verduras hermanos Medina.
http://repositori.uji.es/xmlui/handle/10234/161401
Park, S. A., Joo, B. S., & Son, K. C. (2015). A horticultural therapy program using
hydroponics for improving work adjustment skills in students with mental
retardation. Connecting local and global food for sustainable solutions in public food
procurement, 14, 304.
http://vbn.aau.dk/ws/files/254471288/Book_of_Proceedings_FINAL.pdf#page=306
Seenivasan, R., Dhayalan, K., Jayakumar, K., & Selvan, P. (2017). PULPWOOD
PLANTATION DEVELOPMENT PROGRAMME OF TNPL–A PCS
APPROACH. Plantation And Agroforestry Pulpwood Value Chain Approach, 384.
https://books.google.co.in/books?
hl=en&lr=&id=qDRgDwAAQBAJ&oi=fnd&pg=PA384&dq=Marketing+Plan+for+P
lantation+program&ots=5CGmq2Po1C&sig=m7gjck31Yd31yJ-mvuQSyLsh_x8
Shaju, M., & Naser, A. (2015). Marketing plan of teen Shampoo.
http://dspace.bracu.ac.bd/bitstream/handle/10361/4098/Marketing%20Plan%20of
%20Teen%20Shampoo.pdf?sequence=1
Singh, D., Cubbage, F., Peterson, N., Lovejoy, M., Pope, J., Jervis, S., ... & Hays, B. (2016).
A certainty program framework for market-based conservation of longleaf pine
conservation. Forest Economics and Policy in a Changing Environment: How
Market, Policy, and Climate Transformations Affect Forests, 63.
26MARKETING PLAN
https://www.researchgate.net/profile/Gregory_Frey/publication/312535387_Forest_E
conomics_and_Policy_in_a_Changing_Environment_How_Market_Policy_and_Clim
ate_Transformations_Affect_Forests_--
_Proceedings_of_the_2016_Meeting_of_the_International_Society_Of_Forest_Resou
rce_Ec/links/588105c2aca272b7b4417257/Forest-Economics-and-Policy-in-a-
Changing-Environment-How-Market-Policy-and-Climate-Transformations-Affect-
Forests--Proceedings-of-the-2016-Meeting-of-the-International-Society-Of-Forest-
Resource.pdf#page=73
Spiegel, J. B., Breilh, M. C., Campan˜ a, A., Marcuse, J., & Yassi, A. (2015). Social circus
and health equity: Exploring the national social circus program in Ecuador. Arts &
Health, 7(1), 65-74.
https://www.tandfonline.com/doi/abs/10.1080/17533015.2014.932292
Spriggs, A. D., Siereveld, E., Baldridge, M., Ortiz, K., & Young, T. (2018). System of
Service Delivery for People with Disabilities in India and Impact in Rural Areas.
In Disability and Vocational Rehabilitation in Rural Settings (pp. 383-397). Springer,
Cham. https://link.springer.com/chapter/10.1007/978-3-319-64786-9_21
Szulecka, J., Obidzinski, K., & Dermawan, A. (2016). Corporate–society engagement in
plantation forestry in Indonesia: Evolving approaches and their implications. Forest
Policy and Economics, 62, 19-29.
https://www.sciencedirect.com/science/article/pii/S1389934115300630
Verstraete, P., Verhaegen, E., & Depaepe, M. (2017). ONE DIFFERENCE IS ENOUGH:
TOWARDS A HISTORY OF DISABILITY IN THE BELGIAN-CONGO, 1908–
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hl=en&lr=&id=0lQ7DwAAQBAJ&oi=fnd&pg=PT326&dq=Plantation+program+for
https://www.researchgate.net/profile/Gregory_Frey/publication/312535387_Forest_E
conomics_and_Policy_in_a_Changing_Environment_How_Market_Policy_and_Clim
ate_Transformations_Affect_Forests_--
_Proceedings_of_the_2016_Meeting_of_the_International_Society_Of_Forest_Resou
rce_Ec/links/588105c2aca272b7b4417257/Forest-Economics-and-Policy-in-a-
Changing-Environment-How-Market-Policy-and-Climate-Transformations-Affect-
Forests--Proceedings-of-the-2016-Meeting-of-the-International-Society-Of-Forest-
Resource.pdf#page=73
Spiegel, J. B., Breilh, M. C., Campan˜ a, A., Marcuse, J., & Yassi, A. (2015). Social circus
and health equity: Exploring the national social circus program in Ecuador. Arts &
Health, 7(1), 65-74.
https://www.tandfonline.com/doi/abs/10.1080/17533015.2014.932292
Spriggs, A. D., Siereveld, E., Baldridge, M., Ortiz, K., & Young, T. (2018). System of
Service Delivery for People with Disabilities in India and Impact in Rural Areas.
In Disability and Vocational Rehabilitation in Rural Settings (pp. 383-397). Springer,
Cham. https://link.springer.com/chapter/10.1007/978-3-319-64786-9_21
Szulecka, J., Obidzinski, K., & Dermawan, A. (2016). Corporate–society engagement in
plantation forestry in Indonesia: Evolving approaches and their implications. Forest
Policy and Economics, 62, 19-29.
https://www.sciencedirect.com/science/article/pii/S1389934115300630
Verstraete, P., Verhaegen, E., & Depaepe, M. (2017). ONE DIFFERENCE IS ENOUGH:
TOWARDS A HISTORY OF DISABILITY IN THE BELGIAN-CONGO, 1908–
1960. The Routledge History of Disability. https://books.google.co.in/books?
hl=en&lr=&id=0lQ7DwAAQBAJ&oi=fnd&pg=PT326&dq=Plantation+program+for
27MARKETING PLAN
+people+with+disabilities&ots=5ATWbsc7nx&sig=Rj98_hT1iMaFKiQGH8-
sjTa6ioQ
+people+with+disabilities&ots=5ATWbsc7nx&sig=Rj98_hT1iMaFKiQGH8-
sjTa6ioQ
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