Marketing Plan for Planting Festival

0Running head: MARKETING PLAN
MARKETING PLAN
Name of the University
Name of the Student
Author’s Note

1MARKETING PLAN
Executive Summary
It is important to understand that each and every individuals have the right to
participate in all societal activates without any sort of discrimination. People who are disable
by their natural birth are already discriminated physically or mentally. Hence, endeavours are
essential to motivate them and make them feel that they are parts of the society as a whole
like other human beings. In order to ensure that, it is important to help them participate in
events or programs that every other common people possess the privilege to participate.
Moreover, the crucial aspect of concern is not only to ensure the involved of people who are
disable but also to engage them I activities that may render social benefits as well as
environmental welfare. Effective marketing plan is also necessary for companies or
organizations that endeavours to implement such initiatives. The report delved into the aspect
of plantation and who the people with disabilities can be attracted towards becoming
attendees of such festivals. It is been found that the events is taking place over the years and
it possess a good reputation on this respect. So it already possess a brand value which an
effective tool in attracting people. Moreover, it is been found that an efficient marketing plan
can be developed which will guarantee that the probability of the attendees will rise in terms
of not only people with disabilities but also such social and environmental welfare initiatives
should also be appreciated by the mass as a whole in the long run if implemented
appropriately.

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Table of Contents
Executive Summary...................................................................................................................1
1.0 Introduction..........................................................................................................................4
1.1 Aim...................................................................................................................................4
1.2 Scope................................................................................................................................4
1.3 Company Background......................................................................................................5
2.0 Current Situation Analysis...................................................................................................5
2.1. Internal Analysis.............................................................................................................6
2.2 External Analysis.............................................................................................................7
2.2.1 Political.....................................................................................................................7
2.2.2 Economic...................................................................................................................8
2.2.3 Social.........................................................................................................................8
2.2.4 Technological............................................................................................................9
2.2.5 Environmental...........................................................................................................9
2.2.6 Legal..........................................................................................................................9
2.3 Market Analysis.............................................................................................................10
3.0 SWOT Analysis.................................................................................................................10
4.0 Market Segmentation.........................................................................................................11
5.0 Target Market.....................................................................................................................14
6.0 Market Positioning.............................................................................................................14
7.0 Objectives...........................................................................................................................15
8.0 Marketing Strategies..........................................................................................................17

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8.1 Product...........................................................................................................................17
8.2 Price................................................................................................................................17
8.3 Promotion.......................................................................................................................18
8.4 Place...............................................................................................................................18
8.5 People.............................................................................................................................18
8.6 Physical Attributes.........................................................................................................19
8.7 Process............................................................................................................................19
9.0 Action Plan (Gantt chart)...................................................................................................19
10.0 Marketing Budget.............................................................................................................21
11.0 Conclusion........................................................................................................................22
12.0 References........................................................................................................................23

4MARKETING PLAN
1.0 Introduction
The Queensland Folk Federation is in an endeavour to encourage Woodford festival
that have the objective to attract people with disabilities and involve them in the planting
festival. Apart from the objective to boost the future generation it is essential to involve all of
the related people with disabilities in the purpose of fulfilling engagement of people with
disabilities (Agyeman & Platt, 2016). This will not only introduce them towards educational
talks but also towards generating awareness within them regarding understanding social and
environmental importance. The paper focuses upon creating an effective marketing plan that
will ensure that the objective to ensure involvement of people with disabilities will be
fulfilled in terms of their participation in the Planting Festival and along with that they will
feel that they are not prioritized as a discriminated human being due to their disabilities rather
their preference towards each and very humanitarian activities are similar to others.
1.1 Aim
The purpose is to ensure that the people with disabilities will get attracted towards the
Planting festival and they will participate in it willingly.
1.2 Scope
The research will encompass all the effective marketing initiatives that will be
undertaken in order to encourage the people with disabilities for attending and actively
participating in the Planting festivals. However, the paper lacks itself in training the people.
However, it will facilitate in encouraging more people with disabilities participate in
activities like the planting festival and ensure that the importance of planting trees throughout
other places should be given much more priority by people with abilities as well as
disabilities (Angrosino, 2016). Most importantly, the objective of encouraging disable people
will not only be encouraged but also it will ensure to inject the mentality within people that

5MARKETING PLAN
Planting trees is essential for protecting the environment in the long run and when it can be
done by people with disabilities then it also can be done by the people with abilities. Notably,
people will understand that the plantation activities will not only protect the environment but
also them as well as their future generation in the long run. Moreover, the people with
disabilities will feel that they are not isolated form the society but they are the integral part of
the society as a while.
1.3 Company Background
The Woodford Folk Festival from 1994 is in an endeavour to build a strong plinth of
cultural parkland that would be dedicated towards arts, folk lore as well as humanities. The
tree-planting weekend is celebrated in order to implement the awareness generation regarding
the importance of trees. Nearby 1, 00,000 trees are being planted for the purpose of nurturing
the existing environment and supporting the species diversity followed by weed management
and eradication. Notably, the coverage area is by 240 acre that is being cleaned and degraded
within rural premises for ensuring its transformation towards a festival favourable site
(Agyeman & Platt, 2016). The process is encouraged as a natural endeavour that should be
undertaken by every human being in order to endure the safety of people in the current as
well as in the future generation. Fostering the process of open learning and discussion
regarding the environmental issues that can be addressed by the people that are living within
the society are a way of encouraging people of diverse location and of different genre.
2.0 Current Situation Analysis
The current situation reveals the fact that there is necessity to take care of
environment which is not been effectively undertaken by the citizens of the country. Notably
to activity of planting trees does not require much effort rather more than that it is essential to
inject the notion of importance of planting trees within the common people.