Marketing Planing

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Super Drug PLC
By having improved focus on Pestle analysis the business firm can
easily understand diverse factors that helps in meeting key goals and
objectives. It provides an understanding in regard to political,
economic, social, technological, legal and environmental aspects.
Political: UK political aspects are stable that
enhances the opportunities for Superdrug
Store Plc. Any kind of changes in political
conditions might affect the overall outcome
because company financial factors are
directly linked with tax levies, Govt.
regime, Trade Agreements. If these aspects
are not stable then overall business
development might affect in negative
manner.

Economic: UK economic aspects are having better
growth that enhances the possibilities for Superdrug
Store Plc. If tax rates within UK are increased then it
will have negative impact on the business. It is because
in such conditions company need to pay high taxes
which will enhance the expense ratio. For example
currency fluctuation rate will cause to increase in prices
of raw material will force Superdrug Store Plc to
enhance pricing of products.

Social: It is necessary for management of Superdrug Store
Plc to have development of products and services as per
customer needs. If company is not considering customer
needs effectively then overall outcome might get
influenced. For example, customer are demanding skin care
products but company is not offering skin care products as
per customer needs. In such aspect client may switch to
another organization.

Technological: Use of technology is advancing within company
that means business firm can have better opportunities in the
market so that goals and objectives can be accomplished. In
addition to this, it can be said that business firm can have use of
online mediums so that goals and objectives can be accomplished
in desired way. CRM can be taken into account to build better
relationship with customers.

Legal: Changes in legal values might get affected in diverse manner. It is necessary for
management to make sure that health care regulations are being followed effectively so
that legal aspects can be promoted. It is also beneficial to have promotion of ethical
working can be taken into account.

Environmental: It is also significant for business entity to have
better promotion of environmental aspects. Stores must be clean
and proper wastage process must be designed so that
environmental conditions can be promoted in desired way. Policies
of UK government in regard to environment also need to be taken
into account so that goals and objectives can be accomplished.
