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Marketing Planning and Control Assignment Solved

   

Added on  2021-01-02

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Marketing planning and control
Marketing Planning and Control Assignment Solved_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Evaluating the role of marketing strategies and plans of that organization................................1CONCLUSION................................................................................................................................4REFERENCES ...............................................................................................................................5
Marketing Planning and Control Assignment Solved_2
INTRODUCTIONTo maximise the company sells return on a marketing plan is very necessary. Marketingplan analysed the marketing objectives and also determined the actual position or performance ofthe company in the competitive market. Present study based on River Island which is the highstreet fashion brand that manage the businesses at across the different markets worldwide. Itdeals with Women's, Men's and Children Clothing, Footwear and Accessories. Report will begoing to evaluate the roles of marketing strategies and plans of that organization by supportingdifferent marketing concepts.MAIN BODYEvaluating the role of marketing strategies and plans of that organization.Marketing Planning and controlMarketing plan is the most crucial and leading managing target performance which mustbe adopted by the organisation. By applying the marketing planning tools helps to determine themain target performance in order to beat the competitors positional goals. Company adopt thesame techniques in order to control the process such as monitor customer feedback, target marketsales, Budgeting and monitoring spending, market share milestone. Marketing plans serve as the blueprints for your company sales strategy. It also helps topresent the proper activities that company or employee needs to perform in order to accomplishthe marketing goals. In other words, Evaluation of marketing strategies is very much required forthe form to measure the marketing performance and goals (Baker, (2016). With the help ofproper planning leading target goals, it would be very helpful for the company to evaluate thebest developing results. In order to evaluate the role of the marketing strategies is to maximizethe company sales. The role of marketing strategies define the effective learning goals anddevelop the new learning process. The main role of marketing strategies are given below.Marketing strategies adopted by the companyMarketing Mix 4(P's) Strategy using River Island Product: Marketing strategies helps to identify the strengths of the company product orservices. In other words the main marketing plans presents the detailed information or explainsthe benefits of the services or products (Role of Marketing Strategy, 2017). In terms ofcustomers, the return should be in the form of saving money, or it could be a competitiveadvantage that grabs more market share (Banerjee, 2017). Marketing manager should need to1
Marketing Planning and Control Assignment Solved_3

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