Marketing Planning

Marketing Planning

INTRODUCTION
 Marketing planning is the process or activity of business that contains marketing strategy,
information and data of the new marketing approach.
 In other words, marketing plan consists all the important and crucial information that
incorporate in the business environment.

External Analysis
 In order to analyse the business environment Unilever can also apply the PESTLE
analysis model in order to measure the macro or micro environment.
 In order to identify the competitive business environment and current trends PESTLE
can help to measure all the opportunity and threat of the business environment.
 In the context of business Unilever has already expands their business at every level
except clothing.
 Clothing is the new competitive expansion opportunity through company can
diversify their competitive environment.
PESTLE Analysis
 Political: Unilever is responsible to follow legal guidance imposed by the
European commission. Due to changes in legal implications and political party it can
affect the business functions directly.
 Economic: Economic factor is the another environment macro element
that impact business demand & supply. Economic changes like Recession can make
the products expenses and reduce the demand of the product.