Unit 19: Marketing Planning Barriers and Solutions for Hilton Hotel

This assignment focuses on marketing planning, specifically addressing the barriers encountered in the process and providing potential solutions, using the Hilton Hotel as a case study. The report identifies various barriers, including environmental, cultural, and behavioral factors that can hinder effective marketing plans. It then explores strategies to overcome these challenges, such as reducing complexity by focusing on direct effects and prioritizing relevant information gathered from market analysis. The assignment emphasizes the importance of strategic planning in achieving organizational goals and objectives, highlighting the need to navigate and mitigate the obstacles that arise during the implementation of marketing strategies. The student has provided a comprehensive analysis of the topic within the context of the provided assignment brief.

Marketing Planning
TASK 2

 2.1 Barriers in Marketing
Planning.
Marketing planning is a logical activity that is
adopted by Hilton Hotel which defines and draws
the objectives and goals of the marketing. Market
planning is not nominal or easy practise, it is
complex procedure of analysing and evaluating
the factors to achieve the target of the company
.

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There are some barriers in market planning are as follows:
Environmental barriers- it includes the social, economical,
political, technological, and legal factors prevailing in the
environment which are the external factors and they pose
leading barriers to marketing planning. There are so many
restrictions or limitations in the manner the company
interacts with the environment.

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Cultural barriers- it includes the knowledge,
belief, feelings, ethical motive, custom,
traditions, attitude or any other habits and
susceptibility shared by people in the
environment.

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Behavioural barriers- the behaviour of the
workers also influence the marketing plan in
large way. Sometimes the plans made by the
management of the company is not like by the
people of the organization.

2.2 Steps to overcome the barriers of the marketing
planning of Hilton Hotel.
In conducting market planning there are so many barriers
which are very necessary to overcome it because the
goals and objectives of the organization can be only
achieve if the strategies are effectively planned. As when
the Hilton Hotel introduce the strategic planning often
raise many barriers that conquer the ability to move
forward.

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When the management of the organization gather all the
information from the market, it becomes very difficult for
them to chooses and select which is relevant and which is
irrelevant information and it is also sometimes more
challenging making sense of this information. In that
situation, management of Hilton Hotel should reduce the
complexity by concentrating on direct effects.

Marketing plan...

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The information which is find from initial
analysis is considered relevant. By this
method management feel easy to make
effective strategy of planning.

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The company can also set their agenda in
overcoming the barriers in market planning.
Some crucial feature that have an effect on
the meta level of corporate issues will not be
included.

REFERENCES
Lidstone, J. and MacLennan, J., 2017.
Marketing planning for the pharmaceutical
industry. Routledge.
Paley, N., 2017. How to Develop a Strategic
Marketing Plan: A step-by-step guide.
Routledge.

Thank You