Marketing Planning for Live Music Event | Desklib

Marketing planning

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing plan............................................................................................................................1
CONCLUSION................................................................................................................................9
References:.....................................................................................................................................10

INTRODUCTION
The marketing plan is an document which sets company efforts of marketing for an
upcoming time period. This is related to strategy of marketing and sales promotion activities
which are planned for period. The major objective of developing marketing plan is to describe
company marketing goals along with mission and vision (Bonaparte, Y.L., 2019). In marketing
plan market share and brand awareness is created with the marketing strategies. The conception
of marketing plan also involves company position, target market discussion and marketing mix
that an company will use for attaining objectives of marketing. The plan is an formal document
in a flexible structure. This helps in identifying the customers needs through market research and
in what ways this needs are meet for getting return on investments. The report is based on
marketing plan for one day music event lasting five hours working for Live nation.
MAIN BODY
Marketing plan
In creating marketing plan SOSTAC model is used which demonstrates steps in the aim
of achieving plan objectives. This model was developed by PR smith in 1990 which is also
known as marketing model. The SOSTAC structure model is simple and logic that is based on
detail situation analysis and related to tactics, strategy.
Summary- The marketing plan is prepared for the live concert. The term concert defines
to live music performance showing to audience which is performed by single musician that is
sometimes called as recital, or musical ensemble like orchestra, band or choir. The Shows occur
in an assortment and size of settings, from private homes and little clubs, forte show lobbies,
amphitheatres and parks to enormous multi-reason structures like fields and arenas (Braun, and
et. al., 2017). Lobby shows in the biggest settings are now and then alluded to as field shows or
amphitheatre show. For the concert the informal names are gig ans show. The shows require live
occasion support with proficient sound gear. There are a few artists acting in enormous scenes or
a mass crowd through electronic media. The kind of show fluctuates relying upon the music
type, individual entertainers and scene. Shows by a little jazz combo or a little twang band can
have a similar request of program, disposition and volume, yet change in music and attire. In like
manner, a specific artist, band, or classification of music can draw in concert attendees with
comparable dress, hairdo, and conduct. The world's driving live amusement organization Live
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Nation Entertainment (LNE) delivers more shows, sells more tickets and interfaces a greater
number of brands to music than any other individual on the planet. Live Nation Entertainment,
Inc. created north of 29,500 occasions in 40 nations over the previous year and is an organization
devoted to its guiding principle of expanding the live show insight.
Objective- The objective for performing the live concert is to make gathering of large
crowd so that level of human ambition and creative truthfulness could be promoted with
composition, music presentation and certification. The improvement of a logical, innovative and
natural comprehension of music as a social language (Cross, H., 2021). Improve the grounds and
the locale through shows, studios and other public occasions and deal understudies, teachers,
visitor craftsmen and individuals from the local area openings for conventional and
contemporary melodic articulation. The other goal is Promote program drives that assist with
fostering the crowd. Sometimes produce themed and celebration programs with expansive allure.
Mission- The mission is to carry concert with the great and unique quality entertainment
that is offered by music industry along with to meet the performance needs of artists through
professionalism and expertise. Te first-class business relationship is established with the every
owner of arena to make event profitable for everyone.
Situation analysis- This is related to methodologies of gathering that manager uses in
determination of internal and external environment of company in order to comprehend
capabilities, customers and business environment of company (Fabre Hernández, A., 2021). The
situation analysis involves examination of many methods like SWOT analysis and STP analysis.
This assists in identification of opportunities and challenges for the live concert internally and
externally performed in crowed area.
SWOT analysis- This defines to planning and management of strategic technique which
is used for knowing the organisation strength, weakness, opportunities and threats which are
connected to project planning or business competitiveness.
 Strength- For the live concert the strength is large number of small venues and concert
organisers, pronounced specialization in area of early music/ historical places of new
music. It has strength of diverse, high quality offering with dynamic market (high
rotation speed of ensembles / musicians, huge music academies NL) for live concerts.
 Weakness- This exist on the small venues vulnerability (financial, speed of rotation of
volunteers, limited professionalism), non-transparent organization of the cultural area
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